July Systems Gets The Bigger Picture

The Bigger Picture Ltd., a major TV and film company in the UK, has selected July Systems to power services that set a new benchmark for mobile merchandising and marketing of media and entertainment services. The Bigger Picture will use July’s mobile retailing solution to create and deliver mobile campaigns for film studios, music labels, entertainment portals and other media companies worldwide.


July enables The Bigger Picture’s customers to deploy effective mobile campaigns with cross-sell and up-sell opportunities realized via a truly one-click purchase experience. July’s retailing solution allows for fast creation and launch of mobile storefronts to sell mobile entertainment content direct to consumers. The storefronts offer smart merchandising options especially suited to the entertainment industry – for example, themed content bundles, pay-per-view, rentals and subscriptions, as well as personalised recommendations and pricing based on consumers’ profiles and history.


Working with July Systems’ solution will provide The Bigger Picture’s customers with the global reach, creativity and sound mobile infrastructure, content management and delivery, and DRM capabilities needed for multiple international film releases and twinned product placements marketing on a global scale. Customers can leverage traditional and new media channels to reach their target communities including TV, print, and digital channels including WAP, Web, SMS and customizable on-device portals.


“July Systems is the solution provider that best enables our brand customers to realize the full potential of the mobile channel for interactive marketing and merchandising, nationwide in multiple geographies,” said Tim Burke, Co-Founder of The Bigger Pictures Ltd.


“July is pleased to enable media and entertainment companies to extend their reach while creating an integrated brand experience through the combined creative talent of The Bigger Picture powered by our smart retail platform across leading markets around the world,” said Geoff McGrath, Managing Director, July Systems (UK) Ltd.


About The Bigger Picture Ltd.
The Bigger Picture is a global leader in network solutions for the Internet, and a leading provider of software and solutions for wireless Internet services. It has a long track record of working with mobile operators, content aggregators, news and media agencies, film and photo companies, billing solution providers and affiliate white label mobile download sites. The Bigger Picture has also established contacts with all major motion film studios, and now looks to offer these brands a complete end-to-end content management system with creative distribution incentives in all media. For more information: http://www.thebiggerpicture.tv/mobile_wap_portals.php


About July Systems
July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the marketing and retailing of mobile content to reach the mass-market in a personalized and targeted way. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 220 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: www.julysystems.com