Treefrog Veneer gives 1% For The Planet.

FOR IMMEDIATE RELEASE: Easthampton, MA – June 2006


Treefrog Veneer, a supplier of real wood veneer laminates, has become a member of 1% For The Planet (1% FTP), an alliance of companies that donate at least 1% of their annual sales to environmental organizations worldwide.

“Contributing to the health and welfare of our planet makes good business sense to us,” says Treefrog Creative Director/VP Geoff Schaefer.

Treefrog Veneer, located in Easthampton, MA, contributes to environmental organizations that work to protect treefrog habitats worldwide as well as environmental organizations that work within Treefrog Veneer’s regional watershed.

“Considering the complex environmental challenges we face, and the effects business in general has on the environment, joining 1% For The Planet is a simple and tangible way for Treefrog Veneer to be part of the solution,” says Schaefer.

Member businesses of 1% For The Planet donate 1% of their annual sales revenue to any of the hundreds of environmental organizations that have met 1% FTP’s criteria. These organizations have proven they are legitimate and effective forces working to foster environmental health.

1% FTP certifies that its over 200 member companies have contributed at least 1% of net revenues and provides the use of the 1% For The Planet logo on member’s products and materials.

Treefrog Veneer offers a complete selection of 35 real wood veneer laminates in traditional and exotic straight grains, crowns, birdseyes and burls. It is ideal for use in interior design, hospitality, retail, corporate, set design, entertainment and furniture projects. The veneers are manufactured in Italy, a country long heralded for
craftsmanship and, more recently, for environmental commitment, and distributed throughout the United States under the Treefrog Veneer name. The veneers feature composite wood technology, a process that is able to create the look and feel of exotic tree species, without harvesting these oftentimes rare species.

Instead, Treefrog Veneer is produced through sustainable forestry, utilizing SGS-certified plantation grown Italian Poplar, which guarantees it is an ecological product, and West African Ayous, managed in a forestry plan to achieve the lowest possible impact on the environment. The rights and welfare of local people are respected as well.

Treefrog’s facility in Easthampton, MA has instituted practices to minimize its impact on the planet. Additionally, both manufacturing and administrative departments strive to reduce, recycle & reuse materials on a daily basis.

1% For The Planet was launched in 2001 by Yvon Choinard, founder of Patagonia, Inc., a clothing manufacturer and retailer, and Craig Mathews, owner of Blue Ribbon Flies. 1% FTP is active in the United States, Canada, Europe and Japan.

More information can be found by contacting Treefrog Veneer at 1-800-830-5448 or by visiting www.treefrogveneer.com and www.onepercentfortheplanet.org