"The World's First Healthspa for Brands" promotes a better system for realizing profits and leadership.

FOR IMMEDIATE RELEASE
Montclair, New Jersey

"We've developed a better system for helping companies market their products and services." claims Allan Gorman, Chairman and Founder of Montclair, NJ-based Brandspa, LLC.

On the cutting edge of a new breed of marketing practitioners Gorman calls Market Leadership Advisors, Brandspa offers a unique suite of consultative services comprising a revolutionary approach to brand-building that breaks from traditional advertising, marketing and PR models.

"Our Brand Renewal Program first focuses on helping you find a better brand-story," explains the award-winning veteran branding and marketing guru. "Effective brand-building is the result of everything you do and every way you do it. With our objective counsel, better market feedback and a scientific, in-depth look at how you compare to your competition you can better understand exactly what makes you, you," he explains. "Only then can you start to make promises that you can more effectively deliver on. And then you need to find better systems to make those promises a wonderful reality. That's where we come in. Our job is to help you discover just what it is that can make you delightful to your customers, and then help you find better ways to promote and deliver that delight."

"After 30 years of studying what works and what doesn't, we've come to understand a lot about the mechanisms of true leadership." explains Gorman. "It has to do with your ability to interest those who aren't necessarily interested. I call this the art of selling to non-buyers."

"I'd guess that 95% of companies trying to promote their products and/or services are addressing the wrong people, in the wrong way at the wrong time," Gorman says. "No wonder so much money on advertising and promotion is wasted. There's so much more power in finding, identifying and promoting unique, distinctive and emotionally compelling brand ideas that hold the promise of a better future and result, than there is in comparing marketing features and things," he adds. "Those who can find a better idea — who have the courage to change the rules and set new standards — insulate themselves from mediocrity and usually make a lot more money. It's counter-intuitive to the way most sales people think, but it's the only way to real success," Gorman claims.

Brandspa's new website explains the company's approach and is quite different from the typical "Who we are…What we do…,etc." web sites so often seen for consultants and services. It's fun… and offers visitors loads of useful information, including a free copy of Gorman's informative paper and outline for success called: "Ten Marketing Secrets for Building a Sexier Brand." There's also an online interactive Brand IQ test that offers a way to self-assess your brand's ability to promote itself, and many helpful articles on and links to other helpful and useful information.

"Our ideal customers are forward-thinking leaders of mid-sized B2B companies and not-for-profits who are finding themselves stuck," Gorman offers. "They may have tried marketing themselves, but often with mixed results and wasted efforts. Often they're just not clear on how, or why they're different, are feeling the increased pressure of new and savvier competitors, and just can't see a way out" he goes on. "Brandspa's Brand Renewal Process offers them a way to new insights, objective marketplace feedback, a better understanding of who they are, and and a new and better star to point to. Our promise is the realization of stronger, healthier, and more attractive brand; better returns on marketing investments; better clients and increased profits. And ultimately… market leadership."

So, does Brandspa's approach work?

According to long-term client Kevin Gallagher of Croda Inc, a market-leading chemical specialties manufacturer: "Gorman asks a lot of questions—some which may be difficult at times. About where you want your business to be ultimately… where you stand in the marketplace… where you stand versus competitors… what steps you can take to really differentiate yourself. He helps you soul-search. But not only that, he can then go on and execute a lot of great tools to help you communicate better exactly what you stand for, and help you establish the space in the marketplace about what you want to be. I can only say good things about his process, and strongly recommend to any CEO looking to find a way to differentiate themselves that they avail themselves of Brandspa's services."

Faith Rice, Executive Director of Tourette Syndrome Association of New Jersey claims that Brandspa's counsel and approach has helped their organization realize more than a 1000% increase in inbound calls to their helpline and create awareness in everyone's mind about exactly what TS is, who TSANJ is and why they are the right place to turn for help. "Our relationship is Brandspa/TSANJ if you will," says Rice. "Brandspa's counsel is invaluable and their mark is on everything we do. Gorman and his team has helped us professionally grow
the organization from a grassroots operation into a what we are today."

A university client hired Brandspa for an awareness campaign and realized a 30% increase in applications and enrollemnts in less than two years — more than any other school in their trading area and twice as much as their nearest competitor, with less than half the media exposure. "They lead you out of the swamp onto dry ground," claims Tom Jones, William Paterson's former Director of Marketing and Communications.

"We've also used the Brand Renewal Process to transform our own company and offerings," offers Gorman. "That's why I'm so confident we're on to something beneficial and great."

Visit http://www.brandspa.net to download "Ten Marketing Secrets for Building a Sexier Brand", take a free interactive Brand IQ test, and to subscribe to the "Briefs for Building Better Brands" newsletter.