Rowenta Launches Dual-Purpose ‘Brush Activ’ In The Middle East

Brush Activ, a dual-purpose innovative hair care product from world-renowned Rowenta brand, has been launched in the region. The pioneering new product dubbed the Intelligent Beauty dries hair at the same time as styling it, giving a fast and professional result.

The product offers an ideal solution for meticulous women looking to blow dry their hair just as is done at the hairdresser. This is because Brush Activ offers users the dual facility of simultaneous rotating and drying of hair, which results in achieving a perfect blow dry and styling.

The brush in Brush Activ rotates and reproduces the professional hairdresser’s movement while drying simultaneously. The bi-directional flow of the brush facilitates well-structured brushing for both inwards and outwards hairstyling.

Moreover, hot air diffused by the brush is directly focused onto the hair to maximize results within a short time. Thus in one single movement, helped by automatic rotation of the brush at the press of a button, hair can be professionally and suitably dried to the user’s liking.

A section of hair winds around the brush in a smooth movement and without tangling the hair as the brush incorporates an anti tangle system with bristles designed to avoid tangling of hair.

The product is designed for women with different types of hair. For example, Brush Activ offers 13 different rotation speeds. While low rotation can be used on thin and short hair, the higher speed is used for thick and medium-length hair. A twin-button makes easier the rotation of the brush - either to the right or left. Two different air speeds and temperature variation can also be possible at the touch of the button - all on the handle itself.

The bristles are specifically designed in order to create easy and smooth movement, which avoids tangling as well. In all Brush Activ’s Rowenta technology makes brushing easy and gentle.

Brush Activ is structured and designed for easy and quick brushing of hair for the modern women who can simply eliminate bad hair days from her life.

Rowenta, a German top-of-the-range brand, creates high-quality innovative products for harmonious living and well-being. It focuses on steam irons, and other home appliances such as vacuum cleaners, toasters, kettles, coffee makers and personal care products.

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