501c3 certified organizations offered complimentary PR info and discounted rates.

Good news for a good news maker. South Shore Elder Services, Inc. (SSES) and Congressman William Delahunt (D-Massachusetts) honored PR Works, a public relations and marketing firm that specializes in publicity for non-profit organizations, at the SSES’s recent June 1 Open House and Appreciation event.

“PR Works and its principals have greatly helped our mission to inform the public and health professionals of our programs and community outreach,” noted Ed Flynn, Executive Director of SSES, an organization that coordinates and provide a wide range of services to elders and caregivers in Eastern Massachusetts.

Flynn added, “Through their special non-profit division, PR Works was able to deliver seasoned advice and marketing services to us deep discounts. Their efforts have made a significant impact and we are sincerely grateful for the efforts, enthusiasm and tangible results.”

PR Works founder Steven V. Dubin was on hand to accept handsome citations from both SSES and the office of Congressman William Delahunt. PR Works is a public relations and marketing firm based in Kingston, Massachusetts and serving organizations throughout the U.S.

Established in 1991 and with a modest staff of five people, PR Works launched a Non-profit Division to meet the expanding needs of 501c3 certified organizations who are faced with awareness challenges and limited budgets. In recognition of this dilemma, PR Works discounts their hourly rate by 50% to these organizations ($50 per hour vs. the standard $100 per hour for for-profit companies).

PR Works Reaches Out
In addition to PR discounted public relations and marketing service, PR Works reaches out to the non-profit community by offering a wealth of free, objective information on its website.

How can you generate publicity for your company or organization? A new, informational website aptly entitled www.PRWorkZone.com provides more than 30 well organized pages of tips including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, press conference management, brochure development, advertising campaigns, direct mail, and telemarketing

“The new website, PRWorkZone.com, is intended to provide useful nuggets of information as well as give people a real sense of the power and opportunity of public relations,” noted Dubin, Founder and President of PR Works. He added, “We purposely built a website that does less hard selling about our specific services and attempts to share the nuts and bolts of PR with visitors. The Internet provides a 24-hour a day access to vital information and we hope this site becomes a key resource for information about public relations.”

PR Works offering The Works

PR Works, with a staff of five, offers a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management. In addition to public relations, PR Works provides complete marketing services such as brochure development, advertising campaigns, direct mail, and telemarketing.

A partial list of initial clients includes South Shore Elder Services, Inc., Boot Camp for New Dads (training new dads for the mission of their life), Talking Information Center (radio for the blind), Research Institute for Learning and Development (learning to learn better), Kingston Library, South Shore Women’s Business Network (women sharing knowledge and business) and many others.

PR Persona
Steve Dubin began his media career as a Boston Celtics features writer for the New Bedford Standard Times and went on to work in all facets of the newspaper business including positions as Editor of the Fairhaven Advocate and Marketing Director for Mariner Newspapers.

A University of Massachusetts/Amherst honors graduate with a Bachelor or Arts in Mass Communications, Dubin is an active member of the Marshfield (MA) Chamber of Commerce’s Communications Committee , is on the Board of Directors of the Friends of U Mass/Boston Nursing School, and a founder of the Elderpreneur Program which recognizes the contributions of business and community leaders over the age of 55. Dubin resides in Kingston, MA with his wife Wendy and children Abraham, 18, Isaac, 15 and Hannah, 10.

Visit the new website at www.prworkzone.com. For FREE brochures entitled “How to Talk to the Press”, “Making Newsletters Noteworthy”, and “Seminars Lead to Motivated Prospects”, please contact Steve Dubin at (781) 582-1061, sdubin@prworkzone.com, 51 Lot Phillips Road, Kingston, MA.