Web Has Permanently Changed Copywriting

FOR IMMEDIATE RELEASE

Contact:
Allison Nazarian, President
Get It In Writing, Inc.
Phone: 561.487.3917
E-mail: ANazarian@GetItInWriting.biz
Web: www.GetItInWriting.biz

Web Has Permanently Changed Copywriting
Copywriters and Marketing Consultants Retraining Selves, Clients

Boca Raton, FL —- It’s a good thing Get It In Writing, Inc.’s (GIIW) team of copywriters aren’t getting paid by the word.

Thanks to the Web, they would be taking a 50% reduction in pay compared to what they made in the 1990s, according to Allison Nazarian, GIIW President. “The brochures we copywriters wrote a decade ago contain more than double the amount of words that’s appropriate for brochures by today’s standards. The way we write, present and read Web copy has changed how readers receive and absorb their printed information. Today, they’re really scanning rather than reading.”

Copywriters “Hitting the Reset Button” on Client Expectations. “Old school” clients who were disseminating their print collaterals before the Electronic Age still tend to expect copy-heavy brochures and sell sheets. “We have to retrain our clients on their own clients’ expectations. It would actually be a disservice not to do so,” explains Nazarian.

The most pervasive copy style trends she sees in today’s print collaterals include:

Straightforward headlines and sub-
headings that don’t make readers
guess;

Half—and sometimes less—of the
amount of words traditionally
found in pre-Web print
collaterals;

Words that are emphasized by
being italicized, bolded, colored
or otherwise;

Graphics, like photography or
charts, that underscore the copy
and are understandable with a
brief glance;

One idea per paragraph;

References to a client’s website,
online portfolio, e-store, etc.

About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leader in developing the messages, words and ideas of business communications. The firm, which has built a solid reputation as a trusted and indispensable resource for professionals in marketing, advertising, sales, graphic design, web development, public relations and branding, helps clients harness the power of words to communicate, sell, inform, educate and publicize. For information, free resources and/or to buy services online, visit www.GetItInWriting.biz.

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