Consumer Advocacy Resource Rewards Members for Word of Mouth Advertising

It’s no secret – Many business owners view word of mouth advertising as their best friend. Jane tells Samantha how great her dermatologist is, Samantha makes a visit to the office, and Dr. Smith acquires another happy, long-term patient. While it’s a win-win situation for the “Dr. Smiths” out there, people like Jane may be wondering, “How can I tell more people about how great Dr. Smith is?” When SignatureSpecialists, Inc. created the Signature Forum Referral Rewards Program, they made sure this question was answered.

As a web based marketing company, operating out of Evanston, IL, Signature has created a name for itself by connecting consumers with high quality service providers, ranging from cosmetic surgery to home renovation. With the launch of www.SignatureForum.com
in 2005, the company broadened their customer-centered approach by creating the SignatureCertified™ program, a forum for consumer advocacy. Through follow-up surveys administered after a consultation, Signature uses consumer ratings and feedback to index scores that are displayed on the Signature Forum web site. Potential customers have the ability to compare businesses in their area; making it the provider’s top priority to maintain or improve their SignatureCertified ranking.

The opportunity for word of mouth advertising has long been recognized as Signature’s untapped resource. Through their referral rewards program, Signature offers its consumers tangible benefits for referring family, friends and co-workers to network affiliates in their area. The rules of the program are simple. If a participant refers a guest who attends a meeting or consultation with a network service provider, that participant will acquire points towards gift certificates. These certificates are redeemable for service with any of these certified providers. Or, if the referring guest would rather give the certificate to a family member or friend, they are free to do so.

Participants of the Signature Forum Referral Rewards Program do not need to be a previous client of a network provider…they may have heard good things about the provider and would like the opportunity to refer them to others. SignatureForum.com offers free membership to interested parties and the chance to register and begin the referral process. By logging into the site, www.SignatureForum.com, members are able to see if a person they referred has attended their consultation, keep track of points earned, and even send email reminders to their referrals. Signature also has promotional Bonus point programs that help guests to earn points even faster.

To learn more about the Signature Forum Referral Rewards Program and register to receive benefits, consumers can visit www.SignatureForum.com.

Contact: Louisa Hayward
Phone: 1. 888.517.4187
Email: lhayward@signaturespecialists.com