Vistorm appoints Insight for company repositioning

Insight Marketing and Communications Ltd - part of the Bell Pottinger group, the UK’s most successful public relations group - today announced that it has been awarded a contract to promote Vistorm, a leading independent provider of information assurance and security services.

Chris Warham, managing director at Insight said: “We’re delighted to be working with Vistorm at this exciting time in its evolution. Its impressive list of recent customers includes Warburton’s, Balfour Beatty and EWS (English Welsh and Scottish Railways) , showing the depth and breadth of its knowledge across a broad reach of industry sectors. We look forward to positioning Vistorm as the thought leader in the information assurance space.”

Insight has been appointed to carry out the repositioning of the company from a product focussed value added reseller to that of delivering independent and industry leading security solutions. The key focus of Vistorm’s new positioning is its expertise in Information Assurance, a more strategic top-down business view of information security matters.

The appointment follows a recent re-launch by Vistorm of its corporate website, one of many marketing activities aimed at changing customer behaviour to think of IT Security as a project, putting security at a strategic level within the organisation.

Helen Croft, marketing manager at Vistorm, said: “In our 15th anniversary year, with almost 200 employees working with more than 500 customers in over 60 countries, our repositioning is vital to our continued successful growth. We appointed Insight because they were able to demonstrate very clearly their understanding of the issues surrounding the security market. Our intention is to grow significantly this year, and Insight will be key in achieving that.”

Insight has already been involved in the development of corporate messaging and planning with Vistorm. Moving forward, Insight will carry out a media relations campaign, designed to highlight issues around Information Assurance and security. The account will be led by Chris Warham, managing director of Insight and will report to Helen Croft, Vistorm’s marketing manager.

(ends)

Press Contacts:

Natalie Gross
Insight Marketing and Communications
+44 (0) 1625 506 427
ngross@insightmkt.com

Helen Croft
Vistorm Ltd
+44 1925 665500
Helen.croft@vistorm.co.uk
www.vistorm.com
NOTES TO EDITORS

About Insight Marketing and Communications Ltd.

Specialising in the hi-tech and telecomms industries, Insight Marketing & Communications Limited was established in 1991 and has offices in Manchester, central London and Heathrow. Insight has grown to become a major force amongst marketing communications and public relations consultancies. It has a client list representing all sectors of the technology industry both in the UK and in Europe including Azzurri, Hewlett-Packard and Vistorm, as well as a range of other software companies, systems integrators and vertical market application providers.

Insight is part of the Bell Pottinger Group – the UK’s most successful PR group

For further information, please visit www.insightmkt.com

About Vistorm
Founded in 1991, Vistorm is a specialist in delivering industry leading security solutions. Vistorm combines specialist Consulting, Technology and Managed Services capabilities to offer a complete portfolio of secure infrastructure services and solutions.
Vistorm believes that a clear information assurance strategy is fundamental to good corporate governance. In today’s business environment, stakeholder value can be too easily and often unwittingly damaged by information-based risks. Information capital needs to be compliant, secure, available, reliable and accurate. Without this assurance, there is a real danger of financial loss or damage to reputation.

www.vistorm.com