Ballantine Announces Addition of 1-to-1 Marketing Solutions

The Ballantine Corporation, a New Jersey based direct mail company, has added the power of fully integrated, personalized 1-to-1 marketing to its roster of direct marketing solutions. This dynamic addition stems from the formation of a strategic alliance with direct marketing specialists DME in Daytona Beach, FL.

In addition to traditional direct mail services, Ballantine now offers its clients the capabilities to create highly personalized, data-driven direct mail that integrates flawlessly with other applications such as personalized URL's and websites, broadcast E-mails, multimedia applications (including CD-ROM and Video Hosting) and call center services.

Ballantine expects to bring its clients the same level of cross-media marketing excellence that DME has helped pioneer in today's boom of digital print and 1-to-1 communications.

“Working with DME to add 1-to-1 marketing personalization to our direct mail services was a natural progression,” said Thomas C. Coté, President of Ballantine. “The technology is fascinating and we are impressed with DME's success in increasing the effectiveness of direct marketing campaigns.”

“This partnership has opened Ballantine's doors to a whole new realm of possibilities,” said Alin Jacobs, DME's Vice President of Creative Strategies. “DME was fortunate to identify the need for variable digital print and cross-media services early on and we're happy to be able to offer our skills to Ballantine and its customers.”

The partnership between the two companies offers the perfect balance of traditional expertise and modern innovation.

Established in 1966, Ballantine has a long-standing reputation in the industry for offering creative, print production and mailing services to its family of clients, including The Economist, Smithsonian Magazine, Dow Jones, Stamps.com, American Banker, U.S. News & World Report and Motley Fool. Ballantine brings a full plate of marketing benefits to the table along with experienced project support and aggressive pricing.

DME got its start in 1982 and quickly expanded beyond direct mail to incorporate variable data programming into its applications, making it a single source solution for creative development, database management, variable programming, digital & offset printing, web development, video production, telecom fulfillment and timely delivery via an on-site postal hub. DME's clientele includes Toyota, AutoNation, Fairfield Resorts, Walt Disney World Resorts, Harrah's and Microsoft.

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For More information on The Ballantine Corporation, its full-service direct mail capabilities and the power of 1-to-1 Marketing, please contact:

Ryan Coté, Director of Marketing
973-305-1500 x206 or via email at ryan@ballantine.com

http://www.ballantine.com/integrated_marketing.html