Harnessing the Power of Podcasting

SAN DIEGO, CALIFORNIA – The Fascinating Authors Radio Show (www.fascinatingauthors.com) launched with a bang, presenting interviews with mystery writer Hallie Ephron and New York Times bestselling authors Douglas Preston and Lincoln Child. Fascinating Authors is one of the first radio shows to feature both new and established authors, but you won’t hear this show on your favorite local radio station because it’s beamed to your favorite MP3 player as a podcast, playing across the world via cyberspace. Using podcasting, Fascinating Authors brings a limitless audience to the authors who engage, enrich, and entertain us.

Fascinating Authors is the brainchild of Penny Sansevieri whose company, Author Marketing Experts, Inc., has successfully harnessed the power of the Internet to promote its authors. She has long been intrigued by the idea of creating an Internet radio show for and about authors. “I really envisioned a place where I could interview whomever I wanted, not just the authors everyone wants to interview but the authors who live to write. Maybe they’re on your radar screen, maybe they’re not, but often, these are the most fascinating people of all.”

Fascinating Authors is syndicated in 16 markets as well as on iTunes.

ABOUT PODCASTING: Podcasting is the method of distributing audio programs or music videos over the Internet for playback on mobile devices and personal computers. Podcasts generally feature a “show” with new episodes added at regular intervals. Podcasts can be downloaded automatically using push technology (the subscriber agrees to receive the files automatically whenever new content is added). Podcasts are like radio shows—but instead of the listener tuning in via a dial on a radio, they click a subscribe button to have the show automatically sent to their mobile device, such as an iPod.