MarketingExperiments.com to Hold Teleconference on Conversion Erosion

JACKSONVILLE BEACH, Fla. - June 2, 2006 - MarketingExperiments.com (MEC), an online research laboratory, today announced that its next no-cost, 60-minute teleconference will be held on Wednesday June 7, 2006 at 4:00 p.m. Eastern Time. MEC's marketing experts will discuss what happens when conversion rates from optimized Web pages begin to decline.

"After achieving high conversions from an optimized landing page, it is not unusual to begin seeing a slow but steady drop in conversion rates after a few weeks or months," said Nick Usborne, senior editor at MEC. "In this teleconference we'll be discussing this phenomenon in detail, showing what causes the performance of optimized pages to decline over time and revealing what can be done to slow or halt this erosion."

The MEC research brief discussed in the teleconference looks at data from two examples of optimized pages that have experienced a significant decrease in performance. Following the preliminary discussion of their research findings, MEC's analysts will provide a list of guidelines to help participants maintain conversion rates on their own key pages.

Those interested in joining the teleconference should register online http://www.marketingexperiments.com/create-your-marketingexperiments-account.html. Instructions for accessing the call will then be sent via e-mail.

About MarketingExperiments.com
MarketingExperiments.com (MEC) is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

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