Coastal Vacations Delivers Huge Travel Savings, Income Potential, And A User Friendly Marketing System
May 28, 2006 (PRLEAP.COM) Business News
Huge travel savings and a user friendly marketing system are the keys to success with Coastal Vacations. The top rated home based business has marketed travel memberships for 11 years. Their products have stood the test of time and their longevity attracts more and more people to take a second or third look at the business. While the products sold for years utilizing marketing methods that many felt were stuck in the 60's, potential business owners are now flocking to a simple, user friendly system that is producing dramatic results for members. See the system in action at www.coastalpassiveincome.com .
The travel memberships offer tremendous value and variety. Even the most economical membership offers incredible savings that many find hard to believe. Over 30 complimentary vacations are included to exotic locations like the Bahamas, Mexico, and Hawaii, as well as less exotic locales that include Florida, Arizona, and Nevada.
Members simply pay a small service fee and taxes to enjoy these great getaways. Five bonus cruises with vendors like Carnival, and Royal Caribbean add even more variety to the lifetime package. While the complimentary vacations and bonus cruises are best suited to those able to plan two months or more in advance, there are exceptions.
For those who tend to look at Thursday's weather map before they choose their destination for a Friday departure, there are 20 money saving discount cards that offer big savings up to the day of departure.
We're not talking about the kind of discount cards that save you a dollar when you buy a can of soup at the market. We're talking about staying in a luxury beachfront condo that normally rents for well over $1000 a week for less than $300. We're talking about name brand resorts, and hotels like Hilton and Marriott at up to 50% off, and of course, there are savings on air fares and, rental cars, even meals, golf, and theme park admissions.
The value of the product is so compelling that it has sold well for years utilizing marketing tactics that were developed in the 1960's.
Seasoned network marketers had success because they had grown accustomed to the cumbersome methods used to sell the product, and had developed the sales skills required over the years.
The overwhelming majority of new business owners loved the products, but rarely turned a profit utilizing the old system. They found working the business too time consuming to fit in with their busy lifestyles.
The old system required associates to produce leads through advertising, or purchase them from lead generation companies. The next step was to try to reach potential prospects by phone for a brief presentation, and to lead them to the initial information either by fax, or at a website
Next, the associate would try to reach them again by phone to follow up. They would lead them to additional information—-usually a conference call.
During the tedious follow-up process, associates would try to schedule a 3-way call with the person that recruited them for a third party validation. Completing the 3-way call was often difficult because many sponsors devote less than 17 hours a week to the business.
Coastal Vacations Director Dean Marino recalls his early days in the business utilizing the traditional method; "I remember working the business six or seven days a week, putting in 10 to 12 hours or more each day. Living in Los Angeles, I remember getting up at 5:30 in the morning to call people on the east coast I had not been able to reach any other time of day.
“The follow-up was the worst. I'd call someone in the morning, and they would tell me they couldn't talk. They would request a call at say 2 in the afternoon, and then when I called back the line would be busy or there was no answer. I would call back at 2:30, and again at 3:00, but still was unable to reach them. Multiply this by the 20 to 50 people I would follow-up with, and you would have a good Idea of what my life was like.
“Even with my 25 years of sales and sales management experience, I found it difficult to determine which ones were playing games, and of course, some had a legitimate reason for missing my call, like they had to run out at the last minute to pick up a sick child at school. It took me three and a half weeks of working like a dog to close my first sale."
Marino explained that; "many new Coastal Vacations associates have never owned their own successful business before. In the traditional business model, that means they must wear all the hats for the first time. They are the marketer, salesperson, follow-up coordinator, closer, product procurement manager, accountant, copywriter, webmaster and chief trainer.
That is a daunting set of skill sets for them to acquire and that is why the overwhelming majority of them fail to ever make a dime. As Marino said "Most are uncomfortable asking for the sale and the money, and unfortunately in this business, if you don't ask for it, you don't get it."
With the Coastal Vacations Sales Center, members get the specialization they see in the real world. As Marino put it; "Doctors don't call to verify appointments, they have staff members do that.
The podiatrist does not perform heart surgery and dentistry either. Members are taught specialized knowledge in marketing and advertising and later help pass that knowledge on to new members. They are not required to perform presentations, follow up, ask for the money and close sales. Account executives handle that part of the business for them and send them a check for each sale completed.
Employees at the Coastal Vacations Sales Center also ship the travel packages to new members and they also plug those new members into the robust training website and live training so they can start learning to market effectively.
It is obvious to Marino that the success members are having continues to attract more and more new members. He feels a big part of the hybrid's success is that potential members can easily visualized having success with the business model.
A simple business model with maximum support, a quality product with a track record that exceeds 27 years, and familiar brand names has certainly combined for a winning combination. For more information about Dean Marino's hybrid Coastal Vacations business go to www.coastalpassiveincome.com .