Southern California Public Relations Firm Offers New Search Engine Optimization Service

“Over the last year or so, we have had requests for this kind of service and it forced us to put together and organize a system for doing it.” explains Martin Walker, Vice President of Internet Publicity for the firm. “We had all the disciplines in place already, we just had to organize them and build a way to map out a game plan and quantify the results.”

The service is designed for an individual name of a person, company or product and takes anywhere from three months to over a year to achieve measurable results. It is a combination of strategies that may include SEO techniques, multiple domains, domain traffic strategies, strategic niche web site creation and placement, forum and blog participation.

Walker explains “It’s more than just successful search engine optimization; SEO usually just addresses traffic to one website. We build our ISEO campaign around the name or brand first, see what pops up in Google or Yahoo, then go from there.” “It’s like an Internet version of a grassroots political campaign done by someone who really knows his way around the Internet.” Walker adds.

Many of the clients who have used the services asked to not be identified, but many have been politicians seeking to increase their presence online from third-party sources. Negative items cannot be erased, but can be made very hard to find or get lost in the fray, according to Walker.

The cost for the service runs a minimum of $2500.00 per month with a minimum of three months for a campaign. An ISEO campaign can be a one-time event or an ongoing monthly service. Wilshire Publicity provides an initial analysis of the brand or name at no cost.

Major search engines use algorithms that are regularly updated and changed, and each search engine has a different algorithm and different method for serving search results. It is the combination of PR strategies along with SEO techniques that comprise this unique service.

“People are astounded at the amount of control we can gain over their visibility online.” Walker adds, “We have been very successful with this service and look forward to offering it to a growing list of clientele.

Wilshire Publicity specializes in public relations and Internet publicity for businesses in the Southern California area and is based in Los Angeles, Ca. For more information on ISEO services call 323-939-6004, visit www.wilshirepr.com or email mwalker@wilshirepr.com


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