IFR MONITORING ANNOUNCES IN-STORE TRACKING SERVICE - USA AND CANADA

IFR Monitoring is pleased to announce the addition of In-Store Price and Promotion Tracking services to their ever expanding market research fferings in both the United States and Canada.

Nicolas Brouet, President of the IFR Group, commented: “With the current expansion and addition of In-Store Tracking services in North America, IFR now offers our clients the most comprehensive strategic market intelligence service in the industry.”

IFR analyzes “Shelf Share”, the presence of goods and brands in the market, and reflects the market shelf-offer. Considering the constant shortening of the product shelf life and rapidly changing consumer preferences, there is a need for fast information services to aid manufacturers and retailers to evaluate and analyze market trends, pricing, product life cycles, etc.

Shelf Analysis presents a reflection of the market shelf offer as seen in the eyes of the consumer. IFR clients use the data to assist in the management of distribution and sales, planning of
marketing activities, as well as in the analysis of the competition. IFR Monitoring provides Key Account Analysis allowing it’s clients to benchmark their marketing activities in order to develop new markets and extend their market share.

With the purchase of Beyen Corporation by the IFR Group in January of 2005, IFR Monitoring has truly become a global entity. With over 2500 employees worldwide, IFR is the world leader in shelf price tracking, shelf analysis and ad tracking services. IFR discovers markets throughout the world and offers daily, weekly and monthly reporting which is beneficial in creating marketing strategies
or in the co-ordination of product development.