Leading Industry Analyst Research Report Evaluates O4 Corporation’s Field Operations Solutions

Atlanta, GA — O4 Corporation, a leading provider of mobile/wireless field sales and merchandising solutions, is analyzed in a March 2006 Gartner report by Dale Hagemeyer, “Next-Generation Retail Merchandising and Execution Solutions for Consumer Goods.”

“Retail execution and monitoring solutions used by consumer goods (CG) manufacturers or their agents have evolved from data capture and activity tasking, to solutions, to analytical and role-based selling tools with more power to influence outcomes in the retail environment,” comments Hagemeyer in the report. “These next generation retail solutions can give managers responsible for sales and sales operations a competitive advantage based on their requirements and business processes.”

O4 Field Operations Solutions provide intuitive applications for mobile workers—on handheld or tablet/laptop devices—and in-office management tools that integrate seamlessly with existing corporate information systems. They let customers use a single database to support data rollup for multiple languages and multiple versions. Key capabilities include promotional and plan-o-gram compliance, ordering, surveys, in-store execution and business intelligence.

“Our customers in the United States, China, Poland, Australia and the United Kingdom repeatedly comment that they selected O4 because of the intuitive user interface, rich functionality and ease of configurability to match their unique needs and business processes,” said Harris Fogel, president of O4 Corporation North America. “Because our solutions address the needs of management and mobile workers, O4 can positively impact revenue and profits through sound planning and decision making, increased field force effectiveness and excellence in retail execution.”

About O4 Corporation
With customers including Foster’s, Bacardi Lion, Pernod Ricard, Reckitt Benckiser, Janssen-Cilag (Johnson & Johnson), Mundipharma and Smith & Nephew, O4 Corporation develops and markets solutions that automate sales and merchandising field operations and help deliver significant return on investment through efficiency gains and cost reductions. The company is headquartered in Australia and has offices and resellers throughout the United States, Asia Pacific, Europe and South America. For more information, visit http://www.o4corporation.com.