Social Proof: Stop Wasting Time With Worthless Testimonials

In a free report entitled "How To Get More Testimonials The Easy Way," author and business owner Timothy Robinson explains why marketers should use only authentic testimonials from real customers. More importantly, Robinson reveals a direction-based method for getting a steady supply of quality testimonials, and an inexpensive software solution for managing survey campaigns and the responses from participants.

How can I get testimonials for my salesletter? This question is asked often in marketing forums. The answers will range from offers to fake them for you (for a fee), asking friends to write them, or trading them with other marketers. It appears there is an underground market for testimonials. The irony is it's just as easy to get real testimonials.

"People are sensitive to attempts to use fake testimonials," says Robinson. "Simply asking satisfied customers is by far the better way. People are more than willing to share their opinions and tell you how well they liked your products."

According to Robinson, many marketers mistakenly ask in a way that leaves participants giving only general and nearly useless testimonials. He adds, "How you ask is the difference between getting a good response and getting a poor one."

The PDF report is available at http://www.tecneek.com

Timothy Robinson is the owner of http://www.tecneek.com and provides solutions to web-based business management.