Scottsdale Company Pioneers Automated Stock Trading for Individual Investors

Scottsdale, Arizona — January 19, 2005 — Targeting the over twenty million individual investors who trade stocks online, CoolTrade, Inc. has released a revolutionary trading platform enabling investors to fully automate their stock trading strategies, and then sit back, play golf, or even go back to sleep, while the computer does the work. Rivaling eTrade, Ameritrade, and other online trading platforms that limit investors to single, manual trade orders, the CoolTrade software automatically executes a trader's strategy while monitoring market and stock conditions.

"Automated trading is the next step in the evolution of online trading,'� says CoolTrade CEO, Ed Barsano. "Automated trading is done everyday by financial institutions, which the public knows as program trading. What we've done is to bring program trading to the personal investor who buys and sell stocks online and finds himself chained to the computer trying to monitor a host of market conditions. Automated trading is undoubtedly faster and more efficient. Another benefit is that the automated trader has no emotions. It's not going to panic sell or buy '" it's going to do what it's supposed to do when conditions are met.'�

Other than basic PC skills, the automated trader requires no special technical or programming skills '" everything is point and click. A real time market simulator is also included so that trading strategies can be tested and refined under actual market conditions. Additionally, traders using the CoolTrade platform enjoy deep discount fees: only a penny per share in commissions, with no minimums. "Because we've made automated trading easy and cost-effective for the typical investor,'� adds Ed Barsano, "I predict we'll see a good portion of online traders migrating to CoolTrade."