SIMPLY ELLA™ DEBUTS AT 2006 INTERNATIONAL JPMA SHOW TO RAVE REVIEWS

Minneapolis, MN
May 2006

Simply Ella™, a hot new company that designs and manufactures trendy infant car seat covers and related accessories for upscale children’s specialty stores, made its first public appearance at the 2006 Juvenile Products Manufacturers Association’s International Show in Orlando, Florida May 8th through the 10th.

Isabella Audrey was born to Dr. Jesse and Toni Ternus of Ramsey, MN in January of 2005. Proud as they were of their gorgeous baby girl, they were dismayed when people would comment on their “cute little guy” as they toted her around in her gender-neutral infant carseat. They immediately began the search for the cutest, girliest, replacement carseat cover only to find that no such item existed. Toni worked closely with her mom and designed the first “Fresh as a Daisy” carseat cover that quickly filled the bill. As Ella was carried around in her new, lively carseat, the response was nothing short of overwhelming! Other women excitedly inquired where they could buy one……and the idea was born!

Simply Ella™ is covering the best seat in the house and is quickly becoming the newest must-have baby item for stylish parents who are tired of the bland carseats on the market today. Judging from the reaction of retailers and trade publication representatives attending the show, Simply Ella™ is “going to be a hit!” “I’m opening a store in July and this will be the first product I stock!” said Jennifer of Coconut Grove, FL. Mary of Champlin, MN plans to buy one for every new mom she knows. “These are the cutest things I’ve ever seen! The colors and prints are amazing!” Michael of Hartford, CT exclaims, “These are going to sell like crazy in our store!”

Trendsetting moms are now toting their tykes around the world in their new Simply Ella™ infant carseat covers which are available in adorable designs like Doodlebugs™, Lotsa Blocksa™, Swirly Twirly™, and Flutterfly™.

Among the first retailers to offer Simply Ella™ products in their store is Rock A Bye Baby in West Monroe, LA, 318-397-0808, Just For Baby in Savannah, GA, 912-355-4455, and Tumbleroos & The Gumdrop Tree in their Baxter Village, Nisswa, and Pequot Lakes, MN locations, 218-822-3814. Simply Ella™ products are also available for sale on its e-retail site www.simplyella.com.

For more information, contact Toni Ternus at 763-ELLA-779 (763-355-2779) or via e-mail info@simplyella.com.