MaraJoara Makes an Impact with Key Spring/Summer Trends

Sydney, Australia May 24, 2006 — The hottest summer is yet to come, and with everyone ready to update their wardrobe, MaraJoara continue to impress global buyers with the three new season trends - Nautica Sophistication, Carnivale Sassy and Dionysian Sinful.

Last month, hot new Aussie Designers MaraJoara shocked the world audience at Mercedes Australia Fashion Week. Only one week before the bikinis 60th birthday, their models hit the catwalk with contradictory tales of the women of the ancient Marajo Tribe emerging from the Jungle in 400AD wearing tangas. Followed closely behind their catwalk delivering to the market three new trends that offer something for every personality.

Look One - Nautica Sophistication

Elegant, Cosmopolitan, Intriguing, Stylish, Chic! The key look for the classic and preppy styles of the yacht set, MaraJoara Sophisticated's range of key feminine silhouettes include stylish maillots, sexy halter necks and the classic bikini.

Only the highest quality natural embellishments and mother of pearl and semi precious stone hand beading add visual aesthetics to these classic patterns. They are designed in pure blocks of “branco” white, rich chocolate “marrom” brown, “citcrico” green and pure “preto” black.

The muted bronze and plum striped sash hipster bikini pant with twist bandeau top adds a touch of dare to this Collection. The choker neck detail on the "Manly Beach" styled terry towelling bikini is also not to be missed.

Team the string back maillot with Bamboo Chutney necklace, Tristan Blair heels and Celine Victoria hat for total nautica sophistication.

MaraJoara Men are not forgotten with a plain euro style pant with side mesh detail also styled on a block colour palette.

Look Two - Carnivale Sassy

Sweet, Flirty, Fun, Energetic, Bubbly! The MaraJoara Sassy range features lush “Carnivale” floral prints in a range of colours and silhouettes. Miss MaraJoara Sassy chooses delicate and feminine looks or dares to "viva a vida" and be bright and bold!

Gorgeous hand embroidery and beading draws even more attention to cutaway maillots, halter bikinis, daring tie side bottoms, sexy bandeau tops and flirtatious hipster pants. All colours of the rainbow are represented from soft pastels to rich bright tones. The cutaway string-strapped maillot in denim-like stretch with a delicate line of hand detailed flowers bordering its midsection and a “pocket” on the bodice is a stand out this season!

Team with How.U.C.Me Bags and Bamboo Chutney Accessories for ultimate "Carnivale" style!

MaraJoara Men includes the traditional brazilian style mens pant. Think half way between the "euro" style and the old Aussie "budgie smuggler"!

Look Three - Dionysian Sinful

Seductive, Sexy, Exotic, Hot and Spicy!
MaraJoara Sinful features Dionysian spirited tribal prints straight from the Amazon jungle. Tropical and exotic in prints, MaraJoara uses bold bamboo beading, and natural embellishments on traditional bikini pants to lift lusty traditional earth hues such as “vermelho” red, “foglia” greens and “carbenet” chocolates. Mix and match complementary prints and colour blocks for a modern twist on a traditional pattern. Slinky beaded halter bikini tops and twisted sensual maillots complete this collection.

MaraJoara Men includes a slightly longer sided and athletic "budgie smuggler" style pant.

These key trends are depicted using MaraJoara fabrics custom designed inhouse and hand splayed onto only the highest quality DuPont Lycra in Brazil before they are hand embroidered and embellished by the most experienced Carioca seamstresses. The quality of a MaraJoara garment is obvious, even to the untrained eye. There is only the highest quality of fabrics, hand stitching, unique materials and hand beading.

MaraJoara partner with Retailers on their capability to deliver the “instore” desired customer experience, last summer launching six exclusive designs for Sportsgirl nationally as part of the "Girl from Ipanema" campaign.

MaraJoara promotes globally with MTv Winning Drum and Bass marketing partner, DJ Marcelihno Da Lua mixing MaraJoara's store grooves all the way.

Only small quantities of each MaraJoara bikini are produced in each market ensuring exclusivity for retailers and customers. MaraJoara retail from just $79.

Must Have MaraJoara Accessories this Summer

Get your hands on a MaraJoara "Mock" - the sock for your mobile or favourite iPod to protect it at the beach - made to match your exclusive designer Swimwear!

The Must Have "MaraJoara Care For Your Threads" Guide! Take care of your Investment with the ultimate MaraJoara laundry guide to care for your favourite garments!

"Tranquilo" - DJ Marcelinho Da Lua's hottest new Drum and Bass album.