DVD projects for First Transpennine and Kleeneze UK win awards at the 2006 International Film and Video Festival. With over 25 countries represented, iceni shows it is amongst the best in the world.

UK visual communications companies won a haul of awards at the 2006 U.S. International Film And Video Festival The festival, founded in 1968, is one of the world's leading international events devoted exclusively to recognising outstanding Business, Television, Documentary, Entertainment, Industrial, and Informational productions.

UK corporate television and business video producers fought off competition from broadcasters and communications agencies from over 25 countries.

iceni Productions, a UK video production company based in the Midlands, won two prestigious awards: the ‘Certificate for Creative Excellence’ in the Corporate Communications: Dealer, Distributor, Franchisee category and the ‘Silver Screen’ award in the Corporate Communications: Employee Orientated category.

Cathy Bentley, Managing Director of iceni explained why these projects received international recognition,

‘Certificate for Creative Excellence winner, The One & Only Mauritius, was produced for Kleeneze UK Ltd to promote a sales travel incentive and features film shot by iceni at the world famous Le Touessrok resort.’

‘Every year Kleeneze PLC, Europe’s leading network marketing company, rewards and recognises its top Distributors with an all expenses paid conference at one of the most exclusive venues in the world. The 2007 event will be held at the world famous One&Only resort in Mauritius.’

‘The promotional film introduces subtle branding and product placement, with the Kleeneze catalogue appearing in key scenes. The result is a powerful motivational tool, and a creative solution that proved much more effective than stock footage of a resort.’

The DVD premiered at a conference attended by over 7,000 Distributors, the stunning film caused palpable excitement amongst the audience, and feedback after the event was excellent. The promotional and motivational film is aired three times a week during the Kleeneze Show on the company’s satellite shopping channel.

Silver Screen award winning film Are You Ready? was created for First TransPennine, First Group, Siemens, and Keolis and celebrated the launch of a fleet of 51 Pennine class 185 Desiro DMUs throughout 2006.

Andi Jepson, Director of Are You Ready? said,

‘First Group is the UK’s largest surface transportation company with a turnover of nearly £2.7 billion a year and some 67,000 employees across the UK and North America. First TransPennine is investing $600M in 51 state-of-the-art trains that will ensure maximum comfort and efficiency; providing passengers with the ultimate travel experience. First Transpennine commissioned iceni to produce a promotional film that would effectively generate excitement amongst staff for the train’s launch in the summer of 2006.’

Our creative solution was Are You Ready? a movie trailer giving audiences a brief glimpse of First TransPennine’s summer blockbuster: the 185. The trailer features sound bites from key engineers and management, demonstrating the magnitude of the task and celebrating the achievement in an unexpected and memorable way. The audience is left exhilarated and wanting to see more – and of course they will as the trains enter service in 2006.’

Edith Rodgers, Customer Services Director at First Transpennine Express said,

‘A key area of delivering customer satisfaction and service excellence is ensuring that our people support the implementation of this investment in new Pennine class 185 trains. We are delighted by this award, as this DVD has played an important part in preparing First TransPennine employees for the launch of new trains across the north of England.’

Andi Jepson adds,

‘Results are key to any successful communications project. Our company’s focus on results has made iceni a leader in the UK visual communications industry. This recognition from one of the leading business communications festivals demonstrates our work’s effectiveness on a world stage.’

The Film and Video Festival Awards ceremony will be held in Hollywood, California in June. The Silver Screen award and Certificate of Creative Excellence add to iceni’s 2006 haul of a CiB Award of Excellence and an IVCA Award for External Multimedia.

Ends.

For more information contact Andi Jepson on +44(0)1283 792 990 or visit iceni a UK video production and DVD design company