smith&jones creates an adventure in food.

Worcester, MA - last month at the San Francisco Fancy Food Show, smith&jones helped client NASFT, publishers of Specialty Food Magazine, announce and promote their new consumer off-shoot, foodspring. Positioning foodspring as the magazine “for the food adventurist," the agency created numerous marketing pieces to help get out the message that foodspring is a cost-effective way for manufacturers to get their products noticed by upscale, affluent specialty food purchasers - now known as food adventurists. A trade show booth was designed and produced along with 8' tall posters that showed different food adventurists and their profiles as well as advertising, a brochure and an invite to the launch party - which included an engraved corkscrew, asking attendees to join in "uncorking some big news."

About smith&jones

smith&jones, located in Sturbridge, Massachusetts, is a full-service advertising agency known for its on-target strategies, compelling creative work, and integrated marketing efforts. Some of smith&jones’ clients are Dare Foods, All Star Incentive Marketing, UMass Medical School, New England Dairy Promotion Board, WICN 90.5 FM and WPI’s graduate programs. smith&jones’ services include marketing research, strategic planning, corporate identity, design, copywriting, and production of print, broadcast, and web media. To learn more about smith&jones, call Derek Beahn, Senior Account Manager, at (508) 347-7793, or visit smithnjones.com.