AMBERWATCH ANNOUNCES TOYS “R” US IS THE FIRST NATIONAL RETAILER TO CARRY PATENTED CHILD SAFETY DEVICE

Newport Beach, CA (May 22, 2006) –Toys “R” Us is the first national retailer to sell AmberWatch, a new child safety device designed to alert parents when their child feels threatened. The product is available now in select Toys “R” Us stores in Florida and California.

“We are pleased that AmberWatch tapped Toys “R” Us to be the first retailer in the country to offer this new and innovative product to parents,” said Richard Barry, Vice President, Toys “R” Us. “Anyone who has a child in their life will appreciate the unique safety features and benefits offered by AmberWatch.”

Toys “R” Us will support the AmberWatch product through a number of marketing initiatives, including a targeted e-mail campaign to families with children between the ages of five and 12; in-store handouts highlighting product features, in-store demonstrations at select locations and more.

“When our senior management team sat down and created a wish list of the desired retailers to carry AmberWatch, Toys “R” Us was at the top of that list,” says Rob Shively, Vice President of Branding, AmberWatch. “Toys “R” Us is the premier retail destination for children and their parents, and with this relationship we gain valuable exposure for AmberWatch from one of the leading retailers of children’s products.”

The AmberWatch is a wristwatch equipped with the trademarked “AmberWatch Alert Signal,” which when activated can be heard from more than a football field away. The patented 115-decibel signal is designed to immediately bring attention to the child who activates the signal.

Portions of the proceeds from the sale of every AmberWatch benefit the AmberWatch Foundation’s mission to reach 25 million children and parents with the AWF "Be Safe!" child abduction and molestation prevention program by year end 2008.

Toys "R" Us is one of the leading specialty toy retailers in the world. Currently it sells merchandise through more than 1,400 stores, including 587 toy stores in the U.S. and 647 international toy stores, including licensed and franchise stores as well as through its Internet sites at www.toysrus.com, www.imaginarium.com and www.sportsrus.com. Babies "R" Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 232 stores in the U.S. as well as on the Internet at www.babiesrus.com.

AmberWatch is an innovative child safety product manufactured by the Southern California-based Vertex Group LLC. The AmberWatch is a wristwatch equipped with the trademarked “AmberWatch Alert Signal” which emits a 115-decibel signal designed to immediately bring attention to the child that activates the signal when that child feels threatened.

The AmberWatch Foundation is a 501(c)(3) charity dedicated to the prevention of child abduction and molestation. Through its “Be Safe!” Education Program, the Foundation’s mission is to (by the end of 2008) educate 25 million elementary-aged children and their parents on how to identify potential endangerment scenarios and stay out of the hands of abductors and predators.