SALT LAKE CITY PUBLIC RELATIONS AGENCY SELECTED AS PR AGENCY FOR DIAMOND ELECTRONICS

DRAPER, Utah - Politis Communications today announced it has been hired by Diamond Electronics to provide public relations and strategic communication services for the launch of Diamond's new line of consumer electronics.

Through an agreement with Yahoo! to license the Yahoo! name, Diamond Electronics will manufacture, distribute and market these Yahoo!-branded consumer electronics products in the United States, Mexico and Canada.

"With such an important product launch, we had to make sure we had a group of communications professionals we could trust," said Kent Dickerson, vice president of sales and marketing for Diamond Electronics. "We chose Politis Communications for its knowledge in this industry and for its success with other technology companies."

Diamond's current line of Yahoo!-branded consumer electronics products, includes two home-theater systems and three home DVD players, which are currently available online at http://gear.yahoo.com/electronics.

"With such an important and historic product launch, Diamond could have chosen any PR firm in the traditional New York or California markets, but they didn't," said David Politis, president of Politis Communications. "We are thrilled Diamond chose us because of our expertise in high-tech public relations. We see great things ahead for Diamond Electronics and look forward to helping them fulfill their goals and exceed their expectations."

About Diamond Electronics
Headquartered in San Diego, California, Diamond Electronics (officially One Diamond Electronics, Inc.) is a leading international marketing, manufacturing and distributing company offering a complete end-to-end supply chain solution. In Mexico, Diamond supplied the DVD player that Forbes Magazine (September 2003) referenced as Wal-Mart de Mexico's single largest dollar volume product in the entire country. Building on the strength of strategic relationships with key Asian partners, Diamond combines dynamic design and marketing resources with quick-to-market streamlined manufacturing. By eliminating several layers of the traditional manufacturing-to-market process, Diamond is providing cutting-edge convergence features with stylish form factors at compelling prices.

About Politis Communications
Founded in 1990, Politis Communications maximizes corporate value by providing public relations, investor relations and marketing communications services to organizations in the high-tech and life sciences industries. www.politis.com.

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