Piribo : Pricing and reimbursement help in one easy-to-access e-book

The Pharmaceutical Pricing Compendium; a practical guide to the pricing and reimbursement of medicines is a unique collection of expert articles and information on pharmaceutical pricing and reimbursement.

Pricing and reimbursement is one of the most complicated and important business issues that the pharmaceuticals industry has to deal with. Setting the right price and ensuring that the product is adequately reimbursed is vital for a company's profitability. The Compendium is a guide to key issues in pricing and reimbursement that all companies have to deal with. This unique publication covers the business, marketing, legal, political and ethical elements of pharmaceutical pricing, bringing together some of the most qualified and distinguished commentators on this subject from a range of backgrounds.

Subjects covered in the 14 authored articles include;
• Strategies for global product launches and forecasting techniques
• Trends in European pricing and reimbursement
• The future of pharmaceutical parallel trade in Europe
• The impact of the AIDS crisis on pharmaceutical price policy
• Pharmaceutical prices and the impact on the US economy

More information about this e-book, which is published by Urch Publishing, is available at http://www.piribo.com/search/results.html?k=urc067&x=0&y=0


About Piribo.
Piribo is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 3,600 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.