BOOK YOURSELF SOLID BURNS UP THE AMAZON CHARTS: HOW MARKETING COMPETITORS HELPED THE BOOK HIT # 1

Within two hours of launching the book marketing campaign for Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling, by Michael Port (Wiley; May 2006; $24.95; Cloth), the book went to #1 on all major business categories and climbed to the #2 spot overall on Amazon.com for several days starting on May 5, 2006.

Port, a first time author, with no book marketing experience, created a new, unique and compelling type of marketing campaign by collaborating with his competitors in a win-win effort to get information about his book release into more than 1 million in-boxes in one day. He asked top internet marketers to donate prizes to a contest, a first, and to send out information about the book release to their large lists on the same day. Many agreed. Why? Because this provided the opportunity for them to get exposure to people not currently on their mailing lists. The chance to win one of these prizes was incentive for viewers to go to a promotional website to find out more about the book.

This creative approach to book selling is an example of Port’s original and inspiring approach to marketing. In Book Yourself Solid, Port teaches readers how to master the most difficult part of being self employed: selling yourself! Through imaginative and innovative verbal and written exercises, readers will learn how to develop not only a strong marketing plan and brand image, but also will understand why authentic self-promotion is a critical factor to success.

Some of the tips and techniques in BOOK YOURSELF SOLID include:

• Over 200 marketing strategies for attracting a full pipeline of clients and hundreds of referrals
• Simple, yet effective techniques to support service professionals in clearly articulating the benefits of their services to potential buyers
• Methods for turning unique personality traits into profits
• How to execute a unique system that will emotionally connect potential clients to what the business is offering
• Why most people operate from only a fraction of who they are and what they are capable of and how they can change that

About the Author
Michael is the founder of Michael Port & Associates LLC, a meaningful marketing and sales training firm for professional services providers and small business owners. He has lectured, trained, and provided coaching services to over 20,000 business owners. Michael’s first career was that of a professional actor and he starred in TV and film projects like Sex and the City, Third Watch, Law & Order, All My Children, and many more.