Are You Ready to DELIGHT Mom? Michigan Entrepreneur’s State-Of-Mind Subscriptions Bring DELIGHT to 1,000,000 Women
May 14, 2006 (PRLEAP.COM) Lifestyle News
If girls just wanna have fun, then every woman in your life – especially Mom - should have DELIGHT. That’s the logic behind DELIGHT, the gift giving company founded by Anne Reeves of Troy, Michigan. Everyone knows a mother who deserves a little spoiling, a daughter living away from home, a sister who could use a lift, a couple of friends who have always been there for you…well now you can show you love them with a gift subscription to DELIGHT.
What is DELIGHT, you ask? It’s a subscription to a state of mind. It’s about being happy, appreciating the little things and enjoying every moment life has to offer. This “state of mind” is reinforced by surprise packages arriving by mail. Pretty things, fragrant things, things that are delicious or fun. It’s like a flower of the month club, but with a twist.
“Roses schomozes,” says Reeves, “give her DELIGHT”…it’s perfect for Mother’s Day, holidays, birthdays, anniversaries or just because. Packages will arrive with a narrative describing the item and how it will bring delight. Now instead of just another day…she might find some DELIGHT in the mailbox or delivered to her door. That’s DELIGHT.
With her subscription, she won't know what is coming or when it will arrive, but she’ll know something is coming…just for her. “I love the idea of adding a little anticipation to the lives of women one package at a time,” says Reeves, “plus it gives them something to look forward to, how fun is that?”
“Thank you already… has been my favorite response to date,” says Reeves, “I think it captures the essence of DELIGHT and makes me smile. To me, it’s more about the giver than the gift; no really…it’s not about the gift, but the love that comes with it.” Subscribers have already been asking about what the next gift is, but Reeves won’t tell…it’s a secret.
Reeves plans to bring DELIGHT to a million women – shouldn’t your favorite mom be one of them? Subscriptions range from three months, up to a year and start at just $99 plus shipping and handling. Visit www.SubscribeToDelight.com.
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