3D HOLOGRAM INVENTOR, ADDS VIEWER IDENTIFICATION TO THE MIX

Toronto - Canada - If you've seen the movie Minority Report with Tom Cruise, and wondered who might have been responsible for the Holographic display in the airport that recognizes Tom. Dale Scott Marion would say it was him. At least in the real world he would. Marion says his inspiration to develop a viewer interaction system that could recognize whom it was interacting with was a dream spawned by the movie. Although the movie happened after Marion had already completed his work on HOLO FX the worlds first 3D Holographic display system. http://www.holofx.com.

The new system named AVITAR is an expansion on one of Dale's existing patent applications for viewer tracking and reporting. "This new system interacts and learns about people it advertises to." Marion explained, "It uses facial recognition and moderate forms of logical AI, which is 89% accurate in a controlled environment such as retail counters, or line ups."

After Marion showed his new creation to reporters today in a closed viewing session, there were questions of conspiracy and big brother wielded through the air.

"The only reason they're uneasy, is because of the massive shift this represents in advertising," said Dale, "If you tell an acquaintance your name and that you enjoy hiking, would you be upset if the next time you met that person they told you that Nike was coming out with new hiking shoes?" "it's entertainment," Marion added, "the system can interact with people, give away money and prizes based on database information and relate to consumers on a whole new level now." "This is not BIG BROTHER."

The system received mixed emotional reviews from those that witnessed its unveiling today. Although everyone understood the massive potential ahead for NUVA Technologies.

NUVA Tech is currently speaking with several major media companies offering bids to launch the technology under their umbrella. Marion is confident in the elaborate testing and said that once final programming was complete the new media system would almost take on a life of it's own.

For information on this or other developments by NUVA Technologies Contact Randy Reney or Dale Scott Marion at 1-416-855-2258 or feel free to visit their website http://www.nuvatech.com