New October Company logo, tagline and website successfully position company for future.

FOR IMMEDIATE RELEASE: Easthampton, MA – May 2006


The October Company is pleased to introduce a new corporate identity system and logo as well as a revamped product website, www.octobercompany.com.

The new stylized maple leaf design impressively updates the leaf logo that has long been part of the October Company brand identity. The golden hue reflects not only the beauty of autumn in New England, where The October Company is based, but also serves to remind customers of the continued commitment to quality that has exemplified October Company products for nearly 50 years.

“The new October Company logo creates a strong and beautiful visual presence,” says October President Jett Stowell, who adds, “it embodies the qualities we stand for – quality, value and experience.”

Customers may have noticed the new logo and identity in recent advertisements that also feature the company’s new tagline, “Beautiful on the inside.”

“Beautiful on the inside” reinforces both the added beauty and functionality October Company products bring to users in the custom closet and furniture interiors industries.

With the development of a new brand identity, the October Company also recently launched an improved and more complete product website.

Visitors to the new site – octobercompany.com – will find comprehensive product and ordering information, with product sections tailored to customers in the custom closet, furniture, specialty presentation and acrylic display markets.

For more information, please contact The October Company at 1.800.628.9346 or at sales@octobercompany.com.