Tribal Interactive Chooses Right Media’s Yield Manager as its Ad Serving Solution

Tribal Interactive, the specialty-content site representation company of choice, announced today that it has selected Right Media’s Yield Manager as its ad serving and management platform.
Tribal Interactive joins Right Media's existing roster of clients currently using the Yield Manager platform. Now Tribal Interactive’s publishers, agencies and marketers worldwide will benefit from participation in the most cost-efficient and liquid ad exchange, which is powered by Yield Manager.

Yield Manager is an ad management platform that helps any buyer or seller of online media — marketers, ad agencies, and publishers — run their business more efficiently. Maximizing the value of every single ad call as it simplifies campaign/inventory management, Yield Manager drives more revenue for sellers, better ROI for buyers, and streamlines operations for both.
By selecting Yield Manager, Tribal Interactive enables every network participant to trade its campaigns or impressions in an open exchange of media for all ad networks, agencies, advertisers, and publishers on the platform. Every participant on YM is interconnected; each campaign has open access to any impression. This means immediate, unlimited supply and demand whenever and wherever it is needed.
Tribal Interactive advertisers will now be able protect their ROI with the ability to take inventory only when it has value and price it accordingly. The new ad serving platform will also benefit publishers as they now will be able to maximize their site revenues by fostering competition for each of their impressions, and ensuring that the highest paying ad is served.


About Tribal Interactive

Tribal Interactive is a leading specialty-content site representation company of choice possessing a wide range of expertise in all facets of interactive media as well as a highly experienced management team. Tribal Interactive is able to offer a full array of online marketing services that greatly benefit the online community. Tribal Interactive’s service offering makes it a one stop solution center for thousands of publishers and advertisers worldwide looking to increase revenue and maximize their return on investment. Agencies and online advertisers are offered access to deep, far-reaching online distribution channels for their marketing and advertising campaigns. To ensure a high return on investment, each marketing campaign is fully optimized and the most advanced targeting and reporting capabilities are offered. Publishers are provided with unique opportunities for creating efficient new revenue streams for their sites. Tribal Interactive’s advanced ad-serving system and strategic relationships with leading agencies and advertisers enables publishers to enjoy a wide spectrum of revenue sources, advanced reporting and superb customer service.

Tribal Interactive is headquartered in New York City. For additional information, visit www.tribalinteractive.com or call 718-732-7729.


About Right Media

Right Media helps advertisers, ad networks and publishers trade online media more efficiently. While each solution is customized to fit a client's needs, the core is always the same. Every participant on Yield Manager, our ad management platform, buys or sells each individual impression dynamically in the first open exchange for online media. Allowing hundreds of campaigns to access billions of impressions, and to compete for each of those impressions based on its unique value to them, Yield Manager ensures that buyers extend reach and meet their goals, while sellers allocate every impression for maximum revenue.

Right Media is headquartered in New York City with offices in San Francisco, Eugene and Tallahassee. For additional information, visit http://www.rightmedia.com or call 212-561-6470.