The Gift List Offers Customized Press Release Services

LA CANADA, CA (May 5, 2006) – The Gift List, the premier media guide for public relations professionals and business owners, has always been the ‘go-to’ source for holiday publicity. Now, in addition to their media lists which give publicists and business owners a leg up on holiday editorial contacts, The Gift List offers press release writing, product photography, and customized press release distribution.

“The Gift List is an invaluable resource for anyone seeking publicity for their product. It offers very specific contact information, accurate deadlines and hints for successful pitching to each contact,” explains Heather Allard, President of 2 Virtues.

“But not every small business owner has the expertise to write a skillful press release or enough time to comb through thousands of media contacts,” says Amy Bates Stumpf, president and CEO of The Gift List (www.giftlistmedia.com). “With this in mind, we aim to bridge the gap for small business owners and over-worked PR pros alike.”

The Gift List will develop a press release and product image for distribution to a completely customized list from all their Holiday databases. “Nobody knows more journalists than The Gift List,” says Stumpf. “We have a select circle of top freelance journalists ready to craft that perfect press release. Then the release is distributed to a customized media list selected from The Gift List for Holiday databases.”

The Gift List’s proprietary media lists are a comprehensive resource of national and regional magazines, daily newspapers, news syndicates, wire services, national network television, cable and syndicated television, and national radio. They include editorial contacts from the United States, Canada and the Internet.

“Combing through thousands of media leads can be extremely time consuming,” explains Stumpf. “We know our lists backwards and forwards, and our staff can review every record specifically with your product in mind in a fraction of the time.”

The press release is distributed with an embedded high-resolution image and customized pitch letter. If a journalist prefers plain text, they are given a browser link to view the image. If a journalist prefers not to receive email, the release is sent by regular mail.

The Gift List press release writing is approximately $299, approximately $199 for image photography, and $549 for distribution. More details are on the website at www.giftlistmedia.com.

For more information about The Gift List, call (818) 790-0775 or email amy@giftlistmedia.com.