Design Force President Invited to Contribute Insights on Kansas City’s “The Brand Show” Talk Radio Program.

Marlton, NJ—Design Force Inc. proudly announces that the firm’s president, Ted Mininni, was invited by the hosts of “The Brand Show”, Kansas City Talk Radio 1510 AM’s popular program to share his expertise on the topic of “Brand Differentiation” on the May 3rd installment of the show.

While delivered in a humorous and informal way, this is a radio talk show that delves into complex branding issues. The radio station’s bio: “The Brand Show was created to impart industry experts and average Joes alike with a little insight into the world of brands. Through bits and pieces of branding wisdom and a complete lack of preparation, the show dives head first into exploring the brands people love, hate and love to hate. Led each week by 25-year branding expert Rick "The Dean" Nobles, The Brand Show gives listeners a reason to listen (often), laugh (frequently) and learn (maybe a little). If you've ever wondered why your company just doesn't seem to connect with today's customer, tune in and get ready to be enlightened and entertained”.

Mr. Mininni addressed questions on brand differentiation when he appeared on the program, first giving his expanded definition of the term, and then going on to discuss how packaging can and should be a meaningful part of every company’s brand differentiation strategy. He then went on to give specific examples of meaningful packaging innovations. Mr. Mininni finished by pointing out corporate brands that have been especially successful in differentiating themselves to a high degree that have become leaders within their industry sectors and that have made their brands their single most important corporate assets, adding inestimable shareholder value.

“The Brand Show” has tackled numerous topics and has invited many marketing experts, including a representative from Landor, to share their insights over the past year. The informal style of the show among hosts and guests creates a pleasant learning experience for companies large and small. Topics have included “Loyalty Marketing”, “Global Branding”, “Iconic Brands”, “Brand Relevance”, “PR” and ”All-Natural Branding” among others.

About Design Force
Design Force, Inc. is a metro New York based brand identity and package design consultancy to the global brand leaders in the toy & entertainment and food & beverage industries. Over their 16 year history, they've developed a brand expertise that helps their corporate clients gain a significant competitive advantage in their respective categories. They are deeply committed to building global brand leaders through strategic design.
To contact Design Force, please call 856.810.2277, or visit www.designforceinc.com