Breaking the monotony: Fashion for self-esteem?

The way people present themselves can assist in raising your self-esteem and in some cases it can even activate self-esteem. Www.UrbanSpirit.co.uk believes that ladies can be empowered through fashion.

Some ladies do not keep up with current fashion trends and cannot decide whether the nautical or military look is the way to go, or whether this season is all about satin or lace? However, for people that want well made clothes with good attention to detail that everyone else is not wearing? Then www.UrbanSpirit.co.uk is the place for you. UrbanSpirit’s main aim is not to keep up with current trends but to give ladies options. The brands are urban (Rocawear, Ecko Red, Baby Phat) and the models are realistic. UrbanSpirit commits so-called fashion faux pas’ but brings the fun back into fashion. www.UrbanSpirit.co.uk operates within the urban world so plays by different rules from the traditional fashion world.

There is a lot of pressure on females to conform to set standards of what’s in and what’s out of fashion and to fixed standards of beauty. This can have a negative effect on self-esteem with a number of females constantly aspiring to the unobtainable. UrbanSpirit believes in empowering ladies to be a better version of themselves, to be able to express themselves through their clothing and boost their self-esteem. Director Lola Fayemi explains “Due to the rise and rise of celebrity, the pressure on women right now is immense, it’s as if you’ve got to look a certain way to even be a woman, but we’re all turning into clones and that’s so dull. We need to move more towards celebs like Pink and Gwen Stefani who do their own thing and seem comfortable in their skin.”

Nowadays, society is multicultural and with that comes the reminder that there are differing ideals of beauty. Www.UrbanSpirit.co.uk tries to cater for this and it is reflected by the diversity of the models used on their website. More women should try to activate their self-esteem by getting back in touch with who they are and then let their clothes reflect this – try it, it works!

Log on to www.UrbanSpirit.co.uk.

Note to Editor

Foir further information contact Lola Fayemi on 07903 507 397 or at lola@urbanspirit.co.uk
Urban Spirit was launched in October 2006
Hi-res images are available on request
Urban Spirit were a sponsor at the Channel U Best of British Awards 2005