Critical-Illness-Cover-UK.co.uk De-Mystifies The Insurance Process

This April the Association of British Insurers launched a new initiative designed to improve Critical Illness Cover in the UK. The purpose of this initiative was to make sure that consumers properly understood the protection offered by critical illness insurance policies and what they are entitled to claim for.

Although www.critical-illness-cover-uk.co.uk applauds the ABI’s efforts, the idea of de-mystifying critical illness cover is nothing new to the website.

Critical-illness-cover-uk.co.uk was set up by a group of concerned consumers who were worried that inadequate information about the product was costing people dearly when they found that they could not claim what they had expected to be able to.

Not understanding critical illness cover meant that many people were not completing application forms properly. And then when they became seriously ill, their insurance companies refused to pay out as a result.

The founders of critical-illness-cover-uk.co.uk teamed up with expert independent financial advisers to be able to offer people free and impartial information online.

These advisers also offer free consultations to help ensure that people understand what is involved with buying a critical illness insurance policy. They discuss the options available and what each policy would include. If required, they can set up a policy for the individual, free of charge.