Avis Middle East To Double Fleet Size To 20,000 Cars In Five Years

Avis Europe, Middle East & Africa (EMEA) announced that the company would more than double its fleet size in the Middle East to reach 20,000 cars in five years.

The world's leading car rental brand, Avis provides business and leisure customers with a wide range of services around the Middle East through operations in nine countries in the Middle East including the GCC as well as Egypt, Jordan and Lebanon.

Speaking along the sidelines of the Arabian Travel Market (ATM), Thierry Domballe, Avis Regional Director for the Mediterranean & Middle East said: “As part of our commitment to expand into local markets region-wide, we foresee the Middle East market as one that offers tremendous potential for growth and are confident of increasing our fleet size by 100% to over 20,000 cars over the next five years."

Mr. Domballe noted that senior officials from Avis in the Middle East are currently in Dubai to use the platform of ATM and meet with regional partners and promote the Avis network among travel agents and tour operators. “Intra-regional travel in the Middle East has been identified as an area of strong growth and our expansion in this market will ensure that Avis is conveniently positioned to capitalise on the intra-regional travel. We are expecting a year-on-year double digit-growth in our lease and rent a car business in the Middle East,” he remarked.

Avis country managers from nine countries are in the emirate to look at ways of further developing the already successful outbound business from the Middle East to all countries within the Avis network alongside developing inbound business to the region.

Mr. Domballe along with other senior Avis officials also used the Dubai visit to renew their agreement with their local partners Mohamed Hareb Al Otaiba for Avis UAE. “We are delighted to renew our commitment with Avis after over three decades of representing them in the country as we work to bring our customers the best on offer in the rent a car business,” said Avis UAE Chairman, Mohamed Hareb Al Otaiba.

Avis is recognized as the industry leader in applying new technologies to grow its business and is one of the world's top brands for customer loyalty. Avis Europe is a leading car rental company in Europe, Africa, the Middle East and Asia. The Avis brand operates via a network of over 3,100 locations in 108 countries, through wholly owned subsidiaries in 14 countries complemented by licence arrangements in a further 94 countries.

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