U.S. Pretreated Wipes Market Cleans Up at $1.6 Billion in 2005

New York, April 30, 2006 — For time-crunched Americans, convenience is key when it comes to cleaning and personal care, as evidenced by the 8.2% market jump for pretreated wipes—everything from baby and cosmetic facial wipes to glass and multi-purpose surface wipes. Innovations in convenience paid off for manufacturers, as the use of wipes grew from $1.5 billion in 2004 to $1.6 billion in 2005, according to Household and Personal Care Pretreated Wipes in the U.S., a new report from market research publisher Packaged Facts.

With 60% of the adult population fessing up to using household cleaning wipes, Packaged Facts projects the growth trend will continue with the market expected to cross the $2 billion mark by 2010. Personal care wipes, which includes baby wipes and moist towelettes, continues to lead the market with a 62.5% share in 2005, followed by the growing household wipes category, which has increased by a CAGR of 20% from 2001 to 2005 based on heavy product innovation.

While health and beauty wipes are still considered to be in their infancy, Packaged Facts expects explosive growth as manufacturers apply the same innovation strategies sparking growth in the personal care and household sectors.

“Newer, innovative products that ‘wipe on,’ such as one-application sunscreen wipes, should emerge as heavy market drivers,” notes Don Montuori, the publisher of Packaged Facts. “We also expect to see a shifting toward universal positioning platforms where a product will be positioned for a specific condition, such as acne, that can be used by more than one demographic, for example, teens and menopausal women.”

Household and Personal Care Pretreated Wipes in the U.S. provides a comprehensive look at new product trends, offers competitive profiles of industry leaders and niche players, and looks at consumer trends and behaviors surrounding the use of the ever-growing variety of pretreated wipes. Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1209572.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, a leading provider of industry-specific market research reports, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.