Pugster Inc. Launches Pepsi Italian Charms

PASADENA, CA. April 27th – Pugster, a leading fashion jewelry company specializing in Italian charms, has entered into a license agreement with Pepsi-Cola North America (PCNA) to create a unique line of Pepsi branded Italian charms. The agreement was brokered by The Joester Loria Group, the exclusive licensing agency for PCNA.

The vintage designs, which include Pepsi heritage icons and imagery, capture the brand’s all-American, pop culture spirit while remaining fashionably modern. The charms are crafted from high-quality stainless steel with gold plating and hand-painted enamel, fusing contemporary style with nostalgic appeal.

Eight designs are available, including three dangle charms emblazoned with “Have a Pepsi Day!,” “I Took the Pepsi Challenge” and the classic “Pepsi Cola Girl” graphic. Five traditional charms include the 1980s Pepsi Logo, a six-pack of Pepsi-Cola bottles, a classic red Pepsi Cola script logo, the Pepsi Cola vintage ad “Bigger & Better/Worth a Dime/5¢”, and the classic Pepsi Cola Bottle Cap.

These classic Pepsi Italian charms are designed to appeal to a range of consumers and can be used to personalize bracelets, necklaces, watches and key chains. They are available at: www.pugster.com/c/pepsi-italian-charms.

Pepsi-Cola North America Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity, advertising and marketing for licensing programs. The Joester Loria Group’s client roster includes DaimlerChrysler Corporation for Jeep and Chrysler, American Greetings for Care Bears, PepsiCo North America for Pepsi and Mountain Dew, the family of Rodale Inc. magazines including Men's Health, Prevention and Runner’s World, Entenmann’s, and U.K. fashion brand Withit.

Founded in 2002, Pugster is the number one online retailer of Italian charms at www.pugster.com. Pugster (eBay ID: pugster888) continuously ranks number one as the fastest growing seller on eBay since June 2004, according to Novato Technology. It has a rating of over one million positive feedbacks, representing over 2 million items sold. The company is currently the number one overall seller on eBay based on total number of transactions. Pugster also carries a full line of trendy fashion jewelry, including brooches, rings, pendants, watches, earrings, bracelets, and more.

For more information about Italian charms, Pepsi©, or Pugster Inc., visit www.pugster.com