2005: The Year of the Webmaster

The Internet is an integral component in any successful promotional campaign. WebmastersTips.com has slated 2005 as the year of the Webmaster and released five Web business success tips and resources.

— Try some of the lesser known but equally viable pay per click advertising resources. Overture and Adwords produce high quantities of traffic but bid prices are so much higher that online SMB advertisers are eliminated from capitalizing on bid for placement. Use second tier PPCs to suppliment existing Web ad campaigns and see the difference in your return on investment. PPC search engines such as www.7Search.com and others can significantly benefit advertisers' bottom line.

— Research the various search engine optimization services. While most SEM firms do not guarantee positive results, a handful of SEO firms do guarantee that clients only pay for the traffic they receive. Services such as www.SpiderBait.com only charge their clients for pre-qualified traffic sent to their existing website.

— Start measuring more than just the traffic sent to your website - analyze the return on investment of the promotional resources for which you are currently paying. Services such as ROIspy.com allow clients to track the impact of any Internet promotion on their bottom line and only be charged for the traffic they are receiving. Promotional tools such as banners, PPC advertising, SEM, traffic exchanges and link building campaigns can all be tracked with services such as those provided by ROIspy.

— Explore contextual advertiser and affiliate programs. Market leader Google has a program for publishers to earn revenue from the qualified clicks on their website and advertisers to appear on publisher websites, but there are many other similar opportunities. The aforementioned 7Search's twist on contextual programs is based on categories instead of page content. This reduces the opportunity for the competition to be displayed on publisher sites and allows advertisers to pick and choose exactly where their advertisement appears.

— Keep building those links. Every expert search engine optimization firm from Boston to Bangladesh knows that building quality inbound links is an important component in high search engine positioning. There are many resources available on the Web to assist webmasters in building link popularity. One such firm, www.LinksToYou.com, is a free forum for webmasters to arrange for reciprocal link relationships or establish one way link arrangements.

— Stay up to date on important online marketing and advertising issues. Websites such as www.AdXChange.com offer free access to news, updates and analysis on the some of the most important online advertising and marketing issues each week.


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WebmastersTips.com delivers tips of webmaster wisdom free via email to stimulate the online business experience and improve chances of webmaster's success. Daily wisdom in categories such as website marketing, online advertising, affiliate programs, hosting, programming and more are sent to a double opt-in list of subscribers. These tips will help webmasters market, administer and develop their websites - it's all you need to know about bettering your Web!