Baxa Corporation Wins BMA Colorado 2006 Gold Key Award

ENGLEWOOD, Colo. – Baxa Corporation, Denver-based manufacturer of medical devices for healthcare systems, has won a 2006 Business Marketing Association Gold Key Award. Hailed as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications, the BMA Gold Key Awards will be presented on April 28th at the Ellie Caulkins Opera House in the Denver Center for Performing Arts. The 2006 BMA Gold Key Awards featured 47 award categories and competitions. The Baxa campaign was selected from business-to-business promotions whose production and media costs were at or under $50,000 during a 12-month period.

The winning entry was the Baxa “One Less Thing” campaign, which promoted the safety and ease-of-use of the Exacta-Med® Oral Dispensers. The tagline underscored how the product gives busy nurses and healthcare workers “one less thing” to worry about in their patient care. The campaign included three elements: magazine advertising, direct marketing and interactive media, and resulted in greater than a 12% sales increase year-on-year for the targeted products. The Baxa oral dispensers were the company’s first product, and still contribute greater than 30% of its revenues today.

This year’s Gold Key winners were selected by a team of three judges, each representing a different area of marketing expertise: academia, agency and corporate. Entries were reviewed and scored in four different categories – creativity, production, selling proposition and results. Baxa entered category A which was for Total B2B Campaigns.

“This is the first time our work has been recognized by the Business Marketing Association,” Eric Brettillo, Director of Creative Services for Baxa Corporation. “We were delighted to have not only the successful sales results, but the validation from our marketing peers.” The campaign was launched to promote renewed interest in the safety features and benefits of the oldest Baxa product.

About Baxa Corporation

Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; sales infrastructure in Belgium, Denmark, Finland, France, Germany, Luxembourg and the Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com.

About Colorado BMA

The Colorado Business Marketing Association is a professional development organization providing business-to-business education, networking and resources. There are currently more than 325 members in the Colorado chapter. To learn more about the BMA Colorado visit http://www.bmacolorado.org.

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Contacts:

Marian Robinson, Vice President, Marketing
Baxa Corporation http://www.baxa.com: 800.567.2292 ext. 2157 or 303.617.2157
Email: marian.robinson@baxa.com

Maggie Chamberlin Holben, APR
Absolutely Public Relations http://www.absolutelypr.com: 303.984.9801 or 303.669.3558
Email: maggie@absolutelypr.com