Interbike Hires Strategic Marketing Firm SOAR Communications as Agency of Record

SAN JUAN CAPISTRANO, Calif. and Draper, Utah - After an extensive search, Interbike, a division of VNU Expositions and producers of the OutDoor demo, Interbike International Expo and Winterbike bicycling tradeshow events, today announced it has signed a three-year agreement with SOAR Communications, a full-service strategic marketing communications agency to develop and execute public relations campaigns serving all of Interbike’s annual events.

”After 25 years of producing successful trade events, finding the right company that could appropriately handle Interbike’s numerous and important communication needs was a tall order,” said Lance Camisasca, Interbike’s group show director. “We are very pleased to begin working with SOAR Communications - spearheaded by an old friend of Interbike's, Chip Smith.”

Smith is the president of SOAR Communications and previously spent 10 years with bicycle industry leaders Shimano and Specialized in various sales and marketing communication positions before joining SOAR in 2005.

“Ultimately, we’re eager to launch our strategic approach to promote Interbike and its events,” Smith said. “However, Lance also told us he wants SOAR to help Interbike, along with its industry partners, promote cycling beyond the current core audience. We are excited to help do that, especially this year, since Interbike is celebrating its 25th year of serving the industry.”

SOAR Communications is a leading sports marketing communications agency in the Rocky Mountain region and was founded by David Politis, who is a long-time public relations guru with extensive experience in the high-tech space. Politis formed SOAR communications as a subsidiary of POLITIS, LLC in 2004 to provide marketing communications services to the sports, outdoor, athletics and recreation industries, thus the moniker SOAR.

“David and Chip fully understand our events, our strengths, our challenges and the enormous media spotlight that exists,” Camisasca said. “We are looking forward to working together with SOAR in growing the events and continuing to bring increased media exposure to Interbike and the bike industry in 2006 and beyond.“

About Interbike
Interbike, a division of VNU Expositions, is a full-service tradeshow company whose goal is to create, market and produce high-quality expos and educational conferences. Producers of the OutDoor demo, Interbike International Expo and Winterbike, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now in its 25th successful year, Interbike gathers more than 1,000 cycling-related brands and approximately 21,000 attendees annually.

The next chance to see the future of the bicycle industry will be at OutDoor Demo in Bootleg Canyon, Nevada, September 25-26, 2006 and the Interbike Expo in Las Vegas, Nevada, September 27-29, 2006.

About SOAR Communications
Utah-based SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics, recreation and sporting goods industries. A subsidiary of POLITIS, LLC, SOAR Communications was formed in 2004 and provides its clients with a variety of communications disciplines including advertising, collateral development, database-marketing, graphic/web design, public/media relations, investor/financial/analyst relations and sales support programs.

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