New England Brewing Taps Heavybag as AOR

New Haven, CT – (April 26, 2006) – Interactive marketing company, Heavybag Media, has been “drafted” as the marketing agency of record by the New England Brewing Company, it was announced today by Dennis Peters, Chief Creative Officer of Heavybag Media.

To support the brewing company brand and its microbrews, Heavybag Media is implementing a full-scale marketing campaign that begins as early as this May.

Rob Leonard, President and owner of New England Brewing, said, “Heavybag Media is phenomenal at what they do. They have quickly delivered so many fun, interesting, and creative solutions that we have been missing for a long time. Together with Heavybag Media, New England Brewing is tapped and ready to start serving the message of our terrific microbrews to the consumer.”

The marketing plans from Heavybag Media include web-based interactive elements, e-marketing, and some traditional marketing elements.

“The ongoing program that we designed for New England Brewing utilizes our company’s core strengths in consumer engagement and brand immersion through entertainment, opt-in participation, and multimedia interactivity to provide brand awareness and consumer loyalty” Peters said.

In addition to its broad approach for the microbrews, Heavybag Media will run an aggressive regional program to promote local loyalty to the brand. Peters explained, “Keying to the fact that there is a high quality microbrewery in close proximity to the city of New Haven, and lending its name to the region itself, we are marketing the New England brand name and select microbrews to targeted audiences locally to raise awareness of the brand among New Englanders.”

About New England Brewing Company
Originally founded in 1989 in South Norwalk, Connecticut, the New England Brewing Company relocated to Woodbridge, CT in 2001. Owned and operated by Rob Leonard, New England Brewing is a completely self-sufficient brewery located in a uniquely unassuming building about a cans throw away from the New Haven, CT border. The company’s complete line of award-winning microbrews are all exclusively brewed, canned, and distributed from the controlled environment of the brewing company’s unassuming, private headquarters. The company’s premier products include the Gold Medal Award-Winning New England Atlantic Amber, refreshing Gold Stock Ale, and its “Ode to Past New Haven Beer Makers,” Elm City Lager. For additional information about New England Brewing Company, experience the company website at www.newenglandbrewing.com

About Heavybag Media
Heavybag Media, founded in 2002, is a concept-to-completion interactive marketing company that immerses a target audience in its customer’s messages. Based in New Haven, CT, the company creates interactive content that people choose to experience. Heavybag Media’s staff is uniquely equipped to formulate complete integrated marketing projects tailored to meet each customer’s goals. The company also develops original mobile technology games under its Robotube Games LLC subsidiary. For further information, visit the company websites at www.heavybagmedia.com and www.robotubegames.com

For Heavybag Media sales, contact:
Heavybag Media LLC, 441 Chapel Street, Suite 3-1, New Haven, CT 06511; T: 203-624-4117; www.heavybagmedia.com