Dalai Group Expands into the Heart of the European Consumer

Baltimore, MD (April 22, 2006) - Dalai Group, a US based leader in online marketing, announced today that it has expanded its partner sites in Europe from the hundreds to the thousands.

When Dalai Group first entered the European market, they introduced its online capabilities to the UK, France, Germany, Spain and Italy. Now, Dalai Group reports a record 3,600 partner sites in Europe extending into every European country. Pilar Lazzati, VP of Interactive Marketing is thrilled about the constant growth of the industry. “It is fascinating how online communication has changed the way the business world operates,” she says. “The internet has made online expansion not only possible, but in many cases necessary. Being able to adapt in such a cut throat industry is essential for future success. Dalai Group is continuously adapting to growing trends in order to find the best available solutions for our diverse list of clients.”

Dalai Group’s focus is to provide their clients with international reach from the local view. “We have implemented campaigns across four continents in more than seven different languages and because we provide a local view to each campaign, each has been extremely successful,” Lazzati says. “Any agency can get you into the European market, but Dalai Group can get you into the heart of the European consumer.”

“Everyday, Dalai Group expands our client base in ways we never thought imaginable,” Lazzati says. “The best part of my job is waking up never knowing the unique challenges that our clients present to us each day.”

About Dalai Group
Dalai Group is an industry leader in worldwide integrated marketing strategies. They are a full service agency that provides a complete range of advertising solutions online such as web development, banners and pops, leads, opt-in email, co-registrations and email appending. Dalai Group also offers offline solutions for print and direct marketing. Their services include branding, media buying and planning, list management and brokerage and campaign implementation. Dalai Group’s diverse roster of clients consist of corporations in various industries including: financial services, entertainment, telecommunications, banking, technology, government, insurance, healthcare, retail, real estate, transportation, travel, tourism and education. For more information, visit www.dalaigroup.com.