NMI Presents Marketing Strategies for Boomers Webinar
April 26, 2006 (PRLEAP.COM) Lifestyle News
The Natural Marketing Institute (NMI) and Nutrilearn present a live webinar:“Marketing Strategies for Healthy Aging: Insights into the Boomer Market”
Thursday, May 18, 2006 from 2:00-3:30 p.m. EST
At 78 million strong, Boomers spend $2 trillion annually. Smart companies are tapping into the fastest-growing consumer segment in the United States. You can too!
Join Steve French from NMI as he presents new research from NMI’s Healthy Aging/Boomer Database™. This 90-minute webinar will focus on the dynamic aspects of healthy aging and provide insight into the growing and influential Boomer market. Included in this session will also be NMI’s proprietary consumer segmentation model among U.S. Baby Boomers consisting of five segments: ARRIVERS, STRIVERS, WORRIERS, BEWILDEREDS and PETER PANS. Find out how these segments can provide valuable applications across many products, market sectors, and industries.
Specific areas to be covered during the webinar include:
• Healthcare: What healthcare programs and services are Boomers most interested in?
• Nutrition and Diet: What do Boomers want more – and less – of in their diet?
• Physical and Mental Health: What health issues/medical conditions do Boomers most fear as they age?
• Supplements and Rx: How do Boomers really feel about using nutritional supplements to stay healthy? What is the relationship to Rx?
• Exercise and Physical Fitness: What’s the reality between what Boomers say about exercise and fitness and what they really do?
• Government Programs/Insurance: How reliant will Boomers be on programs such as Medicare?
• Financial Health: Are Boomers financially prepared for retirement?
• And more!
BONUS: All participants will receive a copy of the presentation outlining the supporting data – a value of $2,500!
Cost to attend: $995.
Click here for more information or to register: http://www.nutrilearn.com/webinars/NMI_Marketing.html
You can also register by calling Janet McCombs at (480) 990-1101 ext. 1603.