EMPACT E-Marketing Software Makes Frequent Customer Contact Easy, Inexpensive

January 06, 2005 (PRLEAP.COM) Business News
Santa Ana, CA – For most small businesses, 20 percent of their customers bring in 80 percent of their business. To make sure businesses utilize this knowledge to the fullest extent, at the lowest possible marketing cost, mUrgent Corporation (http://www.murgent.com) offers EMPACT web based email software.

For a modest licensing and monthly password fee, EMPACT subscribers can access the program online from any computer with internet access and create and schedule their own email marketing campaigns and customer distribution lists.

Compared to direct mail, EMPACT's online messages represent a dramatic cost savings and provide a higher response rate. Including the costs of design, printing, zip code list purchasing and postage, a single direct mail piece can cost $1 or more to send, and direct mail's standard response rate is under five percent. In contrast, a permission-based EMPACT email, complete with the business' logo banner and the recipient's first name personalized on the subject line, enjoys a response rate of 25 percent or higher.

Proven effective in hundreds of businesses nationwide, EMPACT is an easy-to-use software tool for instant communication with targeted customer lists that produce loyal, high volume repeat business.

About mUrgent
mUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to your customers for a higher return on your marketing investment. For more information, visit http://www.murgent.com.
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