Response Innovations Inc. Provides Research Information And Business Intelligence Services that Is Critical For Success

Hershey, Pennsylvania April 23, 2006 —
Making the best decision requires the best information available. Jack Welch, the former Chairman and CEO of General Electric, said at a book tour stop for his new book “Winning”, that he never hit his “stretch” numbers. That comment intrigued me enough that a number of CEOs and division heads of Fortune 500 companies were contacted and they all concurred. This does not mean that “stretch” numbers have not been attained by some companies. What it does mean is that you need to believe the “real” information you have and the reliability of your sources.

Jack believed his information and always exceeded the previous years’ number. He also instituted the 20/70/10 rule for employee performance. Essentially 20% are outstanding, 70% are good and are encouraged to improve, and 10% are below current performance standards and are encouraged to find a new position. Again, having accurate information counts. He also said that selling his small appliance division to Black and Decker was consistent with his policy of creating long-term relationships. Selling a toaster or toaster-oven didn’t equate to the same long-term relationship that selling a turbine with an 8-year maintenance agreement did. It’s all about having consistent information and having an 8-year projection is much better than selling products one-at-a-time.

Accurate business intelligence is the key to future success. Information is available from unique sources and custom research which is not currently incorporated in the operation structure of many corporations. It’s an area deserving of far greater scrutiny as it minimizes the risk involved in key business and strategy decisions. Accurate corporate decision making requires the integration of research, corporate objectives, competitive and market intelligence, and the coordination of resources to make it work.

Your customer is the most important ingredient in the formula for accurate information gathering and business intelligence. Identifying and targeting your primary customers to facilitate maximum sales and profits is critical. Communication with customers is critical to your overall success.

For over 25 years, Response Innovations Inc. has been a leading information provider to publishing, communications, media, direct response and consulting organizations. We have provided research, information, intelligence, and critical information to industry leaders on many occasions. The new product research system that we possess has been used by over one hundred companies in both the b-to-b and b-to-c areas.

We believe that there is a need at most organizations to have continuous access to a sophisticated research and business information capability. One that can provide answers on up-to-the-minute business information and research, new product research, editorial research, subscriber and readership studies, advertising/media studies, plus any other type of research required.

The development of a sophisticated research capability including mail surveys, focus groups, telephone surveys, plus an Internet survey capability, is critical to your future success. Having access to a sophisticated research, information, and business intelligence system is critical.

Response Innovations offers you the opportunity to access a complete research capability. This complete, sophisticated research capability without complexity is available to your organization. A system that anyone in your organization can use to receive almost instantaneous information on important issues.

Contact:(717) 566-3849.