Interrobang Design Collaborative, Inc. launches their new web site.

Interrobang Design Collaborative, Inc., The Office of Mark and Lisa Sylvester, has launched their new web site. Covering the studio's core capabilities, and displaying in-depth portfolio sections for Identity, Packaging, Print, Typefaces and Design Management, the site gives potential clients and existing collaborators thorough insight into the studio's work and mindset.

“We designed the site to function mainly as an online portfolio, allowing the work to take center stage,” says Mark. “Viewers can browse the categories individually, or go to the Design Management section to see a chronological history of work for select clients. When you have a client like TDK Electronics for over 9 years, you have quite a brand evolution story to tell.”

“We treated this project like any other we undertake. We went through several versions internally before presenting the overall direction and some variations to our outside programmer. They reviewed the overall strategy of the site, gave us constructive criticism, and clarified our technical questions so that we could proceed with confidence,” says Lisa. “The only difference with this project was that we were our own client. Luckily, Mark and I are well versed in playing Devil’s Advocate for each other.”

The Sylvester’s are often asked how a 2 person studio can truly be a “collaborative”. “The answer isn’t in our size, but in how we orchestrate the blending and building of the various components of a project, says Mark. “The client has their initial brief of the project, we set strategy for the team and keep everyone on task, we hire writers, photographers and illustrators to create needed words and imagery, and the overall solution grows from this fluid process of collaboration. We keep our overhead low, and have the ability to bring in the right people for a projects’ scope and budget.”

Mark and Lisa met at the Philadelphia College of Art (currently the University of the Arts) and their careers have run parallel ever since. Together, they represented one third of their graduate class at the Cranbrook Academy of Art in Michigan where the two obtained their Masters in Fine Arts degrees in design. Eventually, Mark and Lisa made their way back east and to Vermont. Mark worked for two years at Jager Di Paola Kemp as Senior Designer for the Burton design team, and two years as a design team leader before joining forces again with Lisa. Interrobang was founded in 1997. The studio is run out of the couple’s barn, adjacent to their 1790’s Richmond farmhouse where they live with their three children.

Interrobang Design Collaborative is a full spectrum design studio that provides design and consulting services that range from identity and print to multimedia and website design as well as three dimensional objects and spaces.

Interrobang’s clients range from local Vermont start-up businesses like Switchback Brewing Co., Soapdish and Fitness Options to large international corporations like TDK Electronics Corporation. The projects range in scope from identity designs to elaborate packaging systems, catalogs and publications. “We have clients who have left their large agencies to hire us. We’ve been able to handle the same volume of work for a fraction of the cost with higher end creative and faster development times. Obviously this is a big benefit to the client.” says Mark.

Their individual and joint work has been well recognized, winning awards from the AIGA, IDSA (Gold award for Product Design), American Center for Design 100 Show and many more. The couple’s work has appeared in numerous exhibitions including the Type and Image exhibit at the Design Museum in London, the Identity for Letters exhibit at the Centre de George Pompideau in Paris, The Cranbrook Poster Show, and Soul Design. Their work has also been published in Typography Now, The Graphic Edge, Radical Graphic/Graphic Radicals, Print, Émigré, Ray Gun, ID, Graphis and Eye magazines.

The new site can be viewed at www.interrobangdesign.com. Tag New Media provided the Flash 8 programming.

For more information please contact:

Mark D. Sylvester
Interrobang Design Collaborative, Inc.
2385 Huntington Road
Richmond, Vermont 05477

802 434 5970

mark@interrobangdesign.com