SafetyCare® Clinches Five “Securing America” Awards

HACKENSACK, N.J. – April 21, 2006 – SafetyCare®, an innovative business that merges security systems with a virtually endless range of safety, health and wellness services, has won five “SDM Securing America” awards for ability to help dealers market their services to end users.

“We are pleased that SafetyCare’s marketing materials have been honored by the premier source for dealers and integrators,” said Glenn Fischer, president and CEO, SafetyCare. “Being recognized by SDM Magazine as a pioneer in the security industry supports SafetyCare’s commitment to continually developing innovative services to benefit dealers.”

The “SDM Securing America Awards” annually recognizes suppliers for helping dealers/integrators sell security products to American businesses and homes through high-quality marketing materials. Working with Vamcom Advertising of Parsippany, N.J., the company’s marketing partner, SafetyCare was recognized for developing a professional marketing package for dealers, including a website, brochures and a virtual tour.

The 16th-annual “SDM Securing America Awards” honors suppliers who close the loop with dealers by providing high-quality sales literature, manuals, marketing materials, community outreach programs, direct mail, target marketing, online services and resources aimed at residential and non-residential customers.

SDM awards to SafetyCare include:
· Best overall website
· Best outreach materials aimed at end users to support dealer/integrator sales
· Best online product demonstrations to support dealer/integrator sales
· Best direct mail, target marketing or marketing support materials aimed at end users, supporting dealer/integrator sales
· One of the best pieces of end user sales literature for residential prospects

“It is an honor to have been recognized for our strong emphasis on member services, dealer support and ingenuity in home healthcare and security systems,” said Peter P. Giacalone, executive vice president, SafetyCare. “Security dealers who become Authorized Partners are supported with extensive marketing materials and multi-media tools, allowing them to provide professional presentations and sales to individuals and groups.”

The award-winning SafetyCare Member website directly targets end users, making it an attractive feature of the program, Giacalone added. At no additional cost to SafetyCare’s partners, this Member website provides customers with emergency record archives, wellness information and advice on nearly an endless array of health and safety concerns.

Giacalone noted Authorized Partners are still able to maintain autonomy, adding dealers may prominently advertise that they have installed systems “monitored by SafetyCare.”

“Through this program, independent dealers can continue to operate in their usual fashion, but now have the added benefit of offering SafetyCare services to enhance their installations,” Giacalone said. “As part of our relationship with dealers, SafetyCare builds, maintains and safeguards the brand.”

As an added benefit, SafetyCare will distribute leads and sales to Authorized Partners in their respective service areas. In addition to the Authorized Partner program, SafetyCare offers dealers access to wholesale monitoring and unique wellness services, accelerating account bases and increasing dealers’ revenue.

Through this program, dealers can also upgrade subscribers to SafetyCare’s full complement of services, resulting in greater profits.

“It is an enormous benefit to the dealer and consumer who use SafetyCare monitoring services,” Fischer said. “SafetyCare provides quality, no-hassle customer relations that result in long-term, satisfied customers. It is a win-win for both our partners and their customers, as well as for SafetyCare and our partners.”

SafetyCare is the only company in the U.S. that incorporates home safety and security monitoring with health care support. For more information about the Authorized Partner program, please log on to www.safetycare.us or call 1-800-280-6436.

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