Free Guide Offers Spring Marketing Tips For Business Owners

New York - – In today's economy, most business owners feel like they've done more than their share of scrambling to retain existing customers while attracting new ones. However, now is not the time to be complacent. Tracey Picon Communications has published Effective Marketing Strategies for Today's Businesses, a free booklet which provides proven techniques designed to help business owners boost their profits, build their reputation and promote their businesses — without spending a fortune. A copy of the guide is available at no cost by calling 866-898-7168 or via e-mail at info@traceypicon.com.

According to Tracey Picon Communications (TPC), a firm specializing in public relations and marketing for small-to-mid size businesses, smart business owners should consider applying these strategies for growth during the spring season:

·Keep your company visible. Reach out to customers with a new "business update." Something as simple as a letter or a new section on your web site sends the message that your company is bursting with fresh ideas and products and services to serve your customer's needs. Especially target those customers up for contract renewals or those who have cut back on your services. Remind them how good you are and how much their business success means to you. Clients need to feel confident that, as their business supplier, you are committed to their success. And don't forget to tackle your old prospect list. This may be the right time to approach them again with some of your most popular products or services and discounted items.

·Fully leverage business and social opportunities during the spring season. Spring presents a wonderful opportunity to network with existing and potential clients, vendors, trade association members and other business owners. Industry functions and trade shows as well as family and community events are excellent venues to get reacquainted with business associates. And don’t forget to follow-up with leads generated from these meetings and events.

·Take advantage of favorable industry and consumer trends. Develop seasonal promotions to help your company attract more customers. For example, retail and travel-related businesses should capitalize on the increased consumer shopping and traveling that occurs around special occasions and events such as Mother's Day and Father's Day, weddings, graduations, spring breaks, honeymoons and summer vacations.

·Evaluate what’s working and what’s not. The second quarter (the midway point) is the perfect time to review goals and strategies set at the beginning of the year. Examine your entire operation to determine if your business is on track to meet its financial projections, sales goals and production targets. If your “numbers” aren’t where they should be, assess why, and develop a new action plan. After all, if you need to shift gears, spring is the time to do it.

TPC brings more than 20 years of public relations and marketing expertise to its clients, from emerging businesses to leading corporations, such as American Express, Avon Products, Black Enterprise magazine, CBS and McGraw-Hill.

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