Stain Remover for Clothes Cleans up after Customers

April 20, 2006: ST. LOUIS, MO – There’s nothing more rewarding to an apparel retailer than a store full of customers lining up at the dressing room to try on merchandise. Some of those outfits will no doubt be going home with the customer, and that’s good news for the bottom line. But the bad news might lie in what’s left behind.

It’s no secret to the apparel retailer that customers can be hard on the clothes they try on. Between makeup stains, shoe prints and who knows what else, a busy day at the store can leave your inventory looking a little rough. The challenge is retaining the value of these garments, so you’re still able to sell them at a fair price.

“At the end of the day, it all comes back to maintaining the integrity and quality of your products,” Nu-Era marketing and ecommerce director Chris Weis said. “Since tagged clothing can not be machine washed, a good spot remover is the best solution for removing stains left behind by customers.”

Weis’ company Nu-Era specializes in providing fixtures and supplies for retailers nationwide. Nu-Era offers bulk order garment stain removers through their online store at www.nu-era.com, including the popular EverBlum® brand.

In some apparel stores, garments that are stained is moved to the clearance rack and sold at a discount. According to Weis, this can send a bad message to customers about the quality of the products you carry.

“If the clearance rack is filled with stained or otherwise damaged clothes, what type of a message is that sending to customers about the store’s standards when it comes to product quality?” Weis said. “If the store is willing to sell stained clothing at a discount, customers may assume they’d sell it for full price too.”

According to Weis, Nu-Era carries clothes stain removers formulated to remove all sorts of stains, including oil based, ink spots, alteration marks, lipstick, mascara, foundation, suntan lotion, hair preparation, and eye makeup.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.