Self-Service Web Site Makes Direct Mail Simple for Business Owners

New York — Direct mail advertising is very effective, but most small business owners and managers do not have the time or advertising budget to use traditional ad agency services.

The Chiara family has created a company that caters to small businesses that need direct mail advertising, but also have a limited budget. The web site at www.LiquidDreamsDesign.com provides everything that is needed to produce high quality post cards, brochures, business cards and other printed marketing materials.

Visitors to the site are able to design their own marketing items, or turn over the design to Chiara and his staff. The work is then printed and ready for mailing within days. Chiara provides a complete service that includes design, printing, and mailing of any size marketing campaign.

Chiara also offers mailing lists and mailing services once the printing is complete.

"The web site was created to enable our customers to do as much or as little of the design work as they wish. Some want to do it all, while others want to just send us an e-mail with a general description of what they want. We provide easy to use templates in a variety of formats, so our customers can just add their text and logo to create their own mailing piece," explained Chiara.

While some people like to take an active role in the creation of their brochures and post card mailers, others do not have the time, skills, or software to do it themselves. That is why Chiara provides both options at his web site.

"We offer a complete design service. We just need a little info from the customer to guide us, and then we can produce the work for them to review before it goes to press. This saves them a great deal of time, and enables them to obtain professional results for far less than with traditional services," said Chiara.

Savvy business owners and managers are turning to the Internet more and more to shop for services they once obtained from traditional brick and mortar retail outlets. Marketing surveys show that they are looking for convenience and price without sacrificing quality.

Chiara's family-owned business has grown rapidly over the past six years, and the use of his web site by new customers is adding to that growth. He specializes in producing full color postcards, brochures, and business cards.

Chiara uses a Presstek Dimension Excel computer-to-plate system which offers higher quality and faster turnarounds for customers than the old method of making film and burning plates. The company has come a long way in just a short time because Chiara has identified a need and filled it better than the other resources available.

Press Contact:
Mike Chiara
917-514-9277

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