MURGENT BRINGS EMAIL MARKETING POWER TO INTERNATIONAL HOTEL AND RESTARUANT SHOW

SANTA ANA – April 14, 2006 – mUrgent Corporation, a supplier of innovative permission-based email marketing services to the hospitality industry, will demonstrate its revenue-generating E-Club programs at the International Hotel & Restaurant Tradeshow in Las Vegas from April 12 to April 13, 2006 according to company CEO and president, Boris Bugarski.

“An E-Club uses permission-based email address lists generated by restaurant employees to keep diners informed about special events and menu items of the greatest interest to customers. We will prove to show attendees how email marketing E-Clubs build customer loyalty and provide a much higher return on investment than advertising or direct mail,” says mUrgent Director of Business Development for North America, Matt Cole.

mUrgent offers a variety of email marketing E-Club programs, including the Birthday E-Club which can send an unlimited number of birthday and anniversary congratulations to customers, the E-Coupon Club which sends two emails per month with two coupons each to an unlimited number of recipients, and the mUrgent E-Club, which also sends two emails per month to the same unlimited number of customers, with any promotional message of the customer’s choice.

mUrgent also demonstrated E-Club marketing at the International Pizza Expo during March 14 through March 16, 2006 and subsequently attended the Night Club and Bar tradeshow on March 6, 2006. Since those appearances, mUrgent has grown its E-Club client base tremendously and works exclusively with restaurants ranging from single sites to large multi-location national corporations.

About mUrgent
mUrgent is a full-service email and wireless marketing service provider focused customer retention and loyalty programs. mUrgent believes that email marketing is not just a profitable tactic, but an invaluable, solution for building a dialogue and relationship with customers. Since its founding in 2002, mUrgent has opened offices around the world, including Europe, the Near East and Australia. For more information about mUrgent, visit http://www.murgent.com.